Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. Social media marketing for your insurance company needs to be more effective in reaching clients through this preferred channel.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

Joe Rawlinson

NOVEMBER 3, 2024

It results in incorrect profiling and misguided marketing efforts. This leads to more accurate insights and targeted advertising. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years.

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

InMoment XI

MAY 14, 2022

The exclusivity and allure of the iconic Tiffany Experience throughout the entire customer journey—advertising, web presence, in-store experience, packaging, unwrapping, and ownership (of both the jewelry and box!)—is is about so much more than a brilliant piece of jewelry.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

Comm100

NOVEMBER 23, 2016

So what’s the best, most direct way to show customers your commitment, and inspire loyalty in return? A solid customer loyalty program. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

Loyalty Programs 63

Loyalty Programs Loyalty Rewards Programs Airlines 63

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 110

Travel Marketing Social Media Hotels 110

Natalie Petouhof

JUNE 15, 2015

And Salesforce has announced their next generation marketing cloud. With the next generation Journey Builder brands are empowered to create journeys that blur the lines of CRM and span the Salesforce Customer Success Platform – connecting journeys across sales, service, marketing and custom apps.

Marketing 86

Marketing Advertising 2015 Loyalty Programs 86

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. Think of your happy customers as your best advertising.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

CSM Magazine

FEBRUARY 6, 2025

Enhances Brand Visibility Think of personalized merchandise as walking advertisements your brand gains visibility every time a customer wears your custom t-shirt or carries a tote bag with your logo. Cost-Effective Marketing Personalized merchandise works as both a customer retention strategy and a brand-awareness tool.

Loyalty 52

Loyalty Loyalty Programs Social Media Events 52

CSM Magazine

OCTOBER 15, 2024

Here are 101 insightful quotes from industry experts, thought leaders, and business pioneers to inspire you and your team: The Importance of Customer Experience “The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” Customer experience is the new marketing.”

Customer Experience 52

Customer Experience Loyalty Programs Advertising Culture 52

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Airlines 62

ProProfs Chat

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service.

Customer Service 98

Customer Service Marketing Social Media Loyalty Programs 98

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits.

Blog 109

Blog Loyalty Programs Loyalty Lifetime Customer 109

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Meaningful loyalty programs not only drive customer retention by showing care towards existing customers.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Joe Rawlinson

SEPTEMBER 16, 2015

If you aren’t sure what products or services are relevant in their lives, you’ll be wasting any contact or marketing efforts you’re throwing in their direction. Never go directly to further marketing or upselling unless the client has suggested they will need something else, or you can provide the resolution to an issue.

Events 138

Events Loyalty Programs Loyalty Advertising 138

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Optimove

DECEMBER 11, 2024

Five essential tips for enhancing current customer loyalty include using historical data, giving your existing customers VIP treatment, increasing conversions, being emotional, and being attentive. a discount on their first purchase or enrollment in a loyalty program). city populates from zip code, state dropdown lists, etc.).

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

E Commerce 73

E Commerce Article 2024 Loyalty Programs 73

Amity

SEPTEMBER 19, 2018

These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. And though direct mail marketing doesn’t provide the immediacy of digital channels, it does offer reach and engagement not often found with email. Know Your Audience.

Marketing 91

Marketing E Commerce Omnichannel E-support 91

BirdEye

AUGUST 20, 2024

The key lies in effective HVAC marketing. In this guide, we’ll explore the most impactful HVAC marketing strategies, including SEO, social media, and email marketing, to help you grow your business and stay ahead of the curve. This involves creating buyer personas that capture the essence of your target audience.

Marketing 59

Marketing Social Media Multi-Channel Loyalty Programs 59

InteractionMetrics

MARCH 27, 2025

When you look at how quickly advertising costs, introductory offers, sales pitches and tools add up, acquiring a new customer typically costs way more than retaining an existing one. They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. People love feeling special and rewarded.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

ShepHyken

APRIL 17, 2018

Ushering in the Next Evolution of Brand Loyalty and Customer Experience. What does the future of brand loyalty look like? Top Takeaways: In the past, it was enough for loyalty programs to offer a “punch card” with a buy-nine-get-one-free approach. </span>?</span> </span> .

Loyalty Programs 79

Loyalty Programs Loyalty Hotels Brands 79

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Table of contents What is furniture store marketing? How to market a furniture store?

Marketing 59

Marketing Advertising Social Media 2024 59

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 64

Marketing Social Media Multi-Channel Loyalty Programs 64

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? How do you advertise your carpet cleaning business for free? This blog is all about that. Sets your business apart competitively.

Marketing 59

Marketing Social Media Advertising B2B 59

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Joe Rawlinson

JANUARY 13, 2020

Many businesses struggle to survive in the retail industry’s competitive market. Create A Simple Loyalty Program. You can increase retail sales by creating a simple loyalty program. As the name suggests, these programs increase loyalty between stores and customers. Advertise On Social Media.

Retail 15

Retail Sales Loyalty Programs Social Media 15

delighted

OCTOBER 3, 2024

By 2032, the ecommerce AI market is expected to reach $45.72 Social commerce meets customers where they are Social media is now more than just a marketing channel: it can also serve as an extension of your storefront. Just how prevalent is the resale market? In fact, 67% of customers have shopped via social media this year.

Retail 93

Retail 2024 Social Media 2028 93

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 64

Marketing Social Media Advertising User Experience 64

Second to None

APRIL 12, 2018

By investing in a customer database, restaurant marketers will have an opportunity to learn more about their clients. The goal is to gain and have a stronger foothold and knowledge of their customer and be able to execute smarter business and marketing strategies to lead to higher yields. Look at the spending habits.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

BirdEye

APRIL 25, 2023

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Referral marketing 10. Email marketing 11.

Seminar 98

Seminar Social Media Advertising Workshop 98