Forrester's Customer Insights

JUNE 25, 2021

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 49

Apparel Marketing Innovation Consumers 49

Optimove

FEBRUARY 17, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

Connections 98

Connections Marketing Social Media Advertising 98

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

NPS 52

NPS Loyalty Loyalty Programs Sports 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. You might know that prior to the 1980s, consumer demand for products typically exceeded supply.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

NetBase

MAY 28, 2019

Retail consumers are a fickle lot. There’s a big difference between selling other products — say, fashion or apparel — online [and] selling health and wellness products online,” Norpel explained. And getting consumers in-store is always the goal, assuming there is an “in store.” Stay Loyal to Your Base.

Retail 60

Retail Consumers Apparel Fashion 60

Alida

JUNE 19, 2018

Nike has heavily invested in digital transformation and recently adopted a direct-to-consumer approach rather than just relying on retail partners. ” The apparel retail brand acquired a consumer data and analytics company so it can use data to treat every customer as a unique individual.

Brands 138

Brands Apparel Retail Consumers 138

C Space

JANUARY 18, 2021

In 2020, one of the macro-shifts we observed among consumers was that the essential became emotional and the emotional became essential. Coupled with an unpopular mid-pandemic price hike, we are beginning to see weak signals of discontent from consumers becoming more skeptical of the brand, even as they continue to use it.

Engagement 116

Engagement 2020 2021 Financial 116

Happy or Not

FEBRUARY 2, 2023

For example, let’s say you’re an apparel retailer and your target customer segment is young adult females. For example, a retailer might use this data to identify specific customer segments that are particularly satisfied or dissatisfied with their products or services, and tailor their marketing and customer service strategies accordingly.

Connections 73

Connections Feedback Apparel Sports 73

BirdEye

MAY 12, 2023

And with good reason – 84% of consumers trust referrals. An easy-to-use referral marketing program leverages the power of word of mouth to win more clients and grow your business. Gymshark Gymshark is one of the world’s most recognized fitness apparel and accessories brands. And that’s what referral codes are for.

2023 98

2023 Apparel Reference Social Media 98

Oracle

FEBRUARY 19, 2020

A difficult return process that mars the CX can make or break a sale: A whopping 67% of millennials like Allisyn will abandon their online purchases if they perceive a difficult return process, according to a Splitit/Google Consumer survey. Lisa Fields of Cherry Hill, New Jersey agrees. “My kids are finicky.

Apparel 76

Apparel Customer Experience Retail Books 76

Joe Rawlinson

SEPTEMBER 23, 2024

Due to their usefulness, everyday items such as pens, notebooks, or tote bags have stood the test of time in promotional marketing. Consumer NZ highlights that nearly 90% of New Zealanders are shifting towards more conscious shopping practices in response to rising living costs and environmental concerns.

Loyalty 78

Loyalty Apparel Wireless Events 78

SurveySparrow

APRIL 21, 2021

The key elements included in a marketing campaign are usually considered the 4Ps of marketing. The 4Ps of marketing are considered a foundational model for businesses. They are the set of marketing tools used to pursue marketing objectives. . What does the 4P mean in marketing? .

Marketing 52

Marketing Consumers Brands Apparel 52

BirdEye

MAY 17, 2023

Tesla Mission statement: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Founded in 2003, Tesla brought electric vehicles to consumers’ consciousness long before climate change dominated the headlines.

Innovation 98

Innovation Sports 2001 Customer Centricity 98

NetBase

JULY 9, 2020

Zoomers as consumers. And here are some stats around influencer marketing in general, and KPop specifically to pique your interest: Gen Z listeners are 2X more likely to be repeat listeners than Millennials. Here we see the Sims video game and YouTube, which connects this influencer to a wider consumer demographic.

Apparel 56

Apparel Fashion Social Media Multi-Channel 56

C3Centricity

SEPTEMBER 14, 2020

Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. Offering free returns may work for apparel but not for electronics. In several industries, consumers will want to see, compare and appreciate items before they purchase something. Am I being naive?

Retail 119

Retail E Commerce Apparel Transportation 119

NetBase

AUGUST 20, 2020

Brands are rethinking ways to cross the threshold into sustainability, and savvy brands like Chipotle Goods are relying on consumer intelligence to drive a commitment to sustainability trends. Consumers want emotional connection to brands and want to make a difference with their dollar. Sustainable foods are winning consumers.

Apparel 71

Apparel 2019 2021 2012 71

NetBase

FEBRUARY 5, 2019

You can also avoid costly mistakes by learning from how other brands are faring with marketing campaigns, product offerings, and more. Responding to an issue affecting the market, she created a carseat-friendly coat and started the company Buckle Me Baby Coats. What are consumers responding to? Your Audience Isn’t Just Yours.

Social Media 63

Social Media Apparel Brands Consumers 63

SurveySparrow

MAY 23, 2021

Application of AR can help the prospect identify the trends in the market by actually watching the number of likes getting updated every moment of each product present in the showroom. Example: Brazilian fashion brand C&A displays its apparel on augmented reality enabled hangers. b) AR offers the virtual dressing rooms.

Customer Experience 59

Customer Experience E Commerce E-support Apparel 59

West Monroe

SEPTEMBER 17, 2023

Following previously hot consumer pushes in VR and crypto, it’s valid to be skeptical of the most recent fad in the business world: generative artificial intelligence (Gen AI). Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52

Sales Marketing E Commerce E-support 52

Optimove

SEPTEMBER 28, 2022

Despite the roaring success of the retail app, 50% of consumers still prefer to shop in a physical store, over 70% favor a combination of in-store and online, and almost 60% combine the in-store experience with the retailer’s mobile app. Proximity marketing. What exactly is proximity marketing? Bottom line?

Retail 52

Retail Brands Marketing Sports 52

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Whether a consumer purchases online or in-store also impacts what they buy. According to Commerce Department data?released

Omnichannel 52

Omnichannel Consumers E Commerce Apparel 52

C3Centricity

APRIL 29, 2020

Fast forward a decade or so, and supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. So what is a poor manufacturer to do?

Retail 96

Retail E Commerce Apparel Transportation 96

Magellan Solutions

JUNE 23, 2021

The majority of the closed-down stores were of the apparel businesses. A commodity that consumers found less important as they have been staying indoors for the most part of 2020. . A lot of these retailers are still keeping their websites up and running, encouraging consumers who are stuck up at home to order online instead.

Call Center 52

Call Center Apparel Multi-Channel Retail 52

Avaya

MARCH 23, 2017

So much so that nearly 90% of companies now compete solely on CX —a drastic increase from 36 % in 2010—and 50 % of consumer product investments are expected to be redirected to CX innovations—like attribute matching—by the end of this year. Every customer is familiar with the call queue.

Apparel 61

Apparel 2010 Contact Center Call Center 61

ProProfs Chat

JULY 30, 2021

Read more: Why Customer Service is Your New Marketing Strategy? Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (b) For example, the well renowned brand Nike uses the power of Instagram marketing to create inspirational posts.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

CSM Magazine

FEBRUARY 1, 2022

The combined solutions of K3 and Viji boost fashion and apparel brands to be more sustainable and ethical in their supply chain. critical software solutions, with a focus on fashion and apparel brands, today announced its acquisition of ViJi (Sas ). K3 , which provides business?critical Sustainability tops the agenda for 2022.

Retail 52

Retail Apparel Fashion Innovation 52

SurveySparrow

MARCH 23, 2021

If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. But the kind of image that they have raked for themselves over the years with the help of their positioning strategy marketing is a case study in itself. . What is market positioning strategy? Isn’t it?

Marketing 52

Marketing Apparel Brands 2008 52

delighted

MAY 11, 2021

FIGS, a direct-to-consumer medical apparel company, explains to Delighted what showing customer appreciation means to them: “ One program we’re really excited about is our FIGS Love/Surprise and Delight program that we launched in Q1 of this year. Let’s face it – the pull of subtle social proof is undeniable.

Loyalty 79

Loyalty Brands Customer Journey Mapping Social Media 79

Oracle

MAY 23, 2018

Direct-to-consumer sites are taking off in a major way. At the same time, advancements in lightweight SaaS applications allow brands to stand up and test websites, marketing campaigns, and loyalty programs without an army of experts or developers. Brands finally have a direct window to the consumer. Electronics. The bottom line.

Brands 49

Brands Apparel B2B Retail 49

ijgolding

OCTOBER 25, 2018

When it comes to our own organizations, however, we disconnect our consumer self with our business self. cars, software, apparel). One of the first tests was a simple change to a banner, which led to an uplift in online sales of two percent against sales driven from the version of the banner mandated by the marketing director.

Customer Experience 67

Customer Experience Multi-Channel Touchpoint Apparel 67

Second to None

MAY 10, 2018

Due to the proliferation of online product availability, consumers now desire more from brands than low price points and geographic proximity. One successful example is the “Locally Yours Pop-up Market” implemented by the popular women’s apparel brand Anthropologie. 1] [link]. [2] 2] [link]. [3]

Apparel 54

Apparel Retail Events Voice of Customer 54

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Beyond Philosophy

DECEMBER 12, 2017

More attractive merchandise presentations, including “updated mannequins and fixtures in apparel, home and beauty”. Easier in-store shopping flow, with aisle modification designed to encourage customers to browse through apparel, accessories, and other products. Wine and beers shops inside the store.

Culture 60

Culture Customer Experience Apparel 2017 60

LiveChat

JULY 20, 2018

When we think of content marketing, what do we think of? The average person consumes around 11.4 They’re going to consume it, so it’s up to you to give them what they seek. Content marketing is so powerful because it’s a moment when people willingly engage with your brand. pieces of content before making a purchase.

Loyalty 37

Loyalty Marketing Sports Apparel 37

CSM Magazine

OCTOBER 7, 2024

AI-Driven Personalization Tactics If as an entrepreneur or marketer, you haven’t yet utilized artificial intelligence for one thing or the other in your business, you’re probably missing out a great deal. As AI technology advances, expect even deeper personalization opportunities that surprise and delight consumers at every turn.

2024 52

2024 Technology Customer Experience Apparel 52