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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. This has accelerated the brand’s ability to bring new capabilities to market. Nike: Making apparel retail personal.

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Experiential retailing is the next big thing in activewear

Alida

The competitive activewear market is about to get a lot more crowded. If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. That figure dwarfs non-active apparel sales, which declined two percent last year. Photo: Bloomberg.

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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. The post How Technology is Revolutionizing the Apparel Industry appeared first on SmarterCX. Tech tailors. Sayonara, shoelaces.

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Augmented World – How AR Transforms Customer Experience

TechSee

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. AR apps makes shopping for apparel easier. See what’s trending before making the big decision. Peer pressure is a strong driver for sales.

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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

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6 Lessons To Boost Customer Loyalty From Nike NPS Score Strategy

SurveySensum

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.