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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Take a tailored approach.

Apparel 82
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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. “We’re using technology to enable our end-to-end business to create the best experience for our consumers.”

Apparel 153
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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel.

Apparel 92
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Augmented World – How AR Transforms Customer Experience

TechSee

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. AR apps makes shopping for apparel easier. See what’s trending before making the big decision. Peer pressure is a strong driver for sales.

Apparel 152
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8 Ways Technology Enhances Customer Experience in 2024

CSM Magazine

Technology is fast changing how businesses connect with customers in 2024. As AI technology advances, expect even deeper personalization opportunities that surprise and delight consumers at every turn. Cloud technology enables businesses to store, manage, and analyze vast amounts of information effortlessly.

2024 52
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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. For example, let’s say you’re an apparel retailer and your target customer segment is young adult females.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on digital technology than ever? Explore product diversification and empathetic adaptive strategies (apparel brands producing masks; distilleries producing hand sanitizer).

Retail 98