Remove Apparel Remove Marketing Remove Sales
article thumbnail

Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. This has accelerated the brand’s ability to bring new capabilities to market. Nike: Making apparel retail personal.

Apparel 153
article thumbnail

Experiential retailing is the next big thing in activewear

Alida

The competitive activewear market is about to get a lot more crowded. If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. That figure dwarfs non-active apparel sales, which declined two percent last year. Photo: Bloomberg.

Retail 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. The post How Technology is Revolutionizing the Apparel Industry appeared first on SmarterCX. Tech tailors.

Apparel 92
article thumbnail

Augmented World – How AR Transforms Customer Experience

TechSee

AR apps enrich the relationship between consumer and brand, and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales. Pre-Sale: Add Value to the Shopping Experience. Peer pressure is a strong driver for sales. Try before you buy.

Apparel 152
article thumbnail

4 Ways Sales Psychology Influences Customer Behavior

Win the Customer

These retailers’ move away from muzak reflects an awareness of the impact subtle psychological elements of store atmosphere can have on sales. Here are a few ways sales psychology can influence buyer behavior. percent more sales than fast-tempo music. percent more sales than fast-tempo music.

Sales 97
article thumbnail

Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

article thumbnail

How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

Sales 52