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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Take a tailored approach.

Apparel 82
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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Nike: Making apparel retail personal. It’s also prioritizing direct-to-consumer sales. Great minds think alike—even fierce competitors.

Apparel 153
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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym.

Retail 167
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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. The post How Technology is Revolutionizing the Apparel Industry appeared first on SmarterCX. Tech tailors.

Apparel 92
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Augmented World – How AR Transforms Customer Experience

TechSee

AR apps enrich the relationship between consumer and brand, and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales. Pre-Sale: Add Value to the Shopping Experience. Peer pressure is a strong driver for sales. Try before you buy.

Apparel 152
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4 Ways Sales Psychology Influences Customer Behavior

Win the Customer

These retailers’ move away from muzak reflects an awareness of the impact subtle psychological elements of store atmosphere can have on sales. Here are a few ways sales psychology can influence buyer behavior. percent more sales than fast-tempo music. percent more sales than fast-tempo music.

Sales 97
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How to enhance sales with visual engagement tools?

TechSee

Yet, all this progress has created a new set of sales challenges. Understanding and addressing these e-commerce obstacles is the key towards improving sales processes, driving a better customer journey, delivering more consumer conversions, and ultimately garnering a greater level of success for your business.

Sales 95