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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

The automotive industry is in the midst of a huge transformation. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. It’s driven, in part, by product innovation. Data is foundational to achieving these goals.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

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How to improve CX in the automotive industry

Alida

At the 13 th annual Automotive CX Summit, executives from OEMs, dealers, and finance providers shared their perspective on how the industry can work together to meaningfully transform the vehicle buying and ownership experience for the better. Reinvent the brand-customer relationship. – Reclaiming the customer conversation.

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InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.

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The Hidden Flaws in Toyota’s German Dealerships CX: What Happened to Accountability?

eglobalis

Introduction: Toyota and its enhanced brand Lexus have long been recognized as global leaders in the automotive industry, not just for their reliable vehicles but also for their commitment to customer satisfaction and accountability. This erodes trust between the brand and the customer.

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How to Choose the Right Visual Assistance Platform for your Automotive Brand [Checklist]

TechSee

Visual Assistance is an emerging technology that allows automotive original equipment manufacturers (OEMs) to visually guide and collaborate with owners, dealers and team members. Here are the top seven factors to consider when selecting the visual remote assistance solution that will deliver the very best value for your automotive brand.

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You Ask, We Tell: How Do I Increase Survey Response Rates? Should I Shorten My Survey?

InMoment XI

For instance, in the earlier days of automotive CX research most companies only surveyed warranty-service customers. Now, most automotive companies have remedied that issue and they survey both warranty and customer-pay service customers. Your CX survey represents your brand. The reason was simply a system issue.