Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Thematic

APRIL 12, 2023

When is the right time to establish a customer experience - or voice of customer - programme for your company? Whether your company is just getting started, or already well established, a voice of customer programme is essential. Even more claim they’re customer first. But companies can do better.

Customer Centricity 62

Customer Centricity Culture Voice of Customer Multi-Channel 62

ShepHyken

FEBRUARY 22, 2019

I could write a book just about my Trader Joe’s customer experience! DoubleTree Hotels is another customer-centric organization that models good CX. You can read more about return experiences and lessons about DoingCXRight. Think about that example for a moment.

Blog 114

Blog Hotels B2C Loyalty 114

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

2018 121

2018 Customer Experience Customer Centricity Culture 121

SurveySensum

SEPTEMBER 19, 2022

Imagine the positive influence a business can have on its bottom line if it can tune into the voice of the customer. What is the voice of the customer and how can you listen to it? What is the voice of the customer (VOC)? How does the voice of customer help businesses? Reduce customer churn.

Voice of Customer 52

Voice of Customer Social Media Feedback Touchpoint 52

Second to None

MARCH 13, 2019

4] It comes down to using customer data as a robust tool to build a customer-centric mobile program. Strong, personalized CX requires the acquisition of data that oftentimes compromises the customer’s private information. In addition, customers appreciate, if not demand, a high level of transparency. 1] [link]. [2-4]

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

ijgolding

NOVEMBER 13, 2018

VoC has been an invaluable tool in the B2C for many years. Today, it’s just as important for B2B businesses to be customer-centric. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. WHY VOC WORKS WELL FOR B2B.

B2B 74

B2B B2C Automotive 2020 74

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon.

B2C 49

B2C Customer Retention Brands Social Media 49

Bill Quiseng

OCTOBER 14, 2019

This week’s post is from Stacy Sherman , a results-oriented Customer Experience (CX) and Digital Marketing professional with a proven track record increasing brand awareness, sales, and loyalty at B2C & B2B companies of all sizes and budgets.

B2C 16

B2C B2B Customer Centricity Definition 16

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Definition 60

Definition Net Promoter Score Customer Experience CEM 60

Second to None

APRIL 12, 2019

In order to reach the customer in that manner, you must know them to their core. Customer data is the foundation of a successful customer-centric model. Customer data allows for a personalized experience that speaks to the customer’s expectations and emotions. So, how does one do this? Data, data, data.

Omnichannel 69

Omnichannel Multi-Channel B2C Customer Centricity 69

Second to None

FEBRUARY 15, 2019

NPS is an increasingly popular metric that is used to calculate a customer’s likeliness to recommend a brand to their friends and family. While the metric is merely a number, it promotes a deeper philosophy surrounding a customer-centric business model. Customer Effort Score measures the level of complexity of your service.

Customer Experience 78

Customer Experience NPS Net Promoter Score Effort Score 78

Second to None

APRIL 26, 2019

The same goes for the B2C relationship. Especially due to the unlimited options that are available to consumers, it is crucial to learn from past mistakes and improve your customer service program. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Loyalty 81

Loyalty B2C Brands 2018 81

Second to None

APRIL 26, 2019

The same goes for the B2C relationship. Especially due to the unlimited options that are available to consumers, it is crucial to learn from past mistakes and improve your customer service program. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Loyalty 76

Loyalty B2C Brands 2018 76

Waypoint Group

MAY 25, 2018

For four days, the biggest brands, the brightest minds, and Medallia partners and customers congregated to discuss best case practices and different strategies that enhance the customer experience for patrons and clients alike. Customer centric alignment is the fuel to create innovation.

2018 66

2018 Customer Centricity B2C B2B 66

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Second to None

APRIL 18, 2019

Building Trust with the Customer. Trust is key in any B2C customer relationship. Traffic from social media influencers can only take you so far unless you have the product and customer experience that further drives loyalty and transactions. [1] Though, the ways of gaining trust has evolved over the years as well.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

B2B 59

B2B B2C Transportation Voice of Customer 59

CSM Magazine

MAY 16, 2023

The Voice of Customer (VoC) is an invaluable asset for businesses, providing crucial insights into the needs, preferences, and feedback of customers and prospects. By actively listening to the Voice of Customer, businesses can gain a deeper understanding of their target audience, their pain points, and their expectations.

B2B 52

B2B 2026 Financial Customer Centricity 52

PeopleMetrics

FEBRUARY 25, 2022

If it goes poorly for whatever reason, the customer could churn or even spread negative word of mouth. Voice of Customer (VoC) or customer listening. Voice of customer refers to the aggregate picture of your customers' expectations, preferences, dislikes, and feedback over time. CX metrics and KPIs.

Customer Experience 71

Customer Experience Net Promoter Score Touchpoint Customer Journey Mapping 71

Second to None

JANUARY 22, 2019

It doesn’t matter, according to Miles, if you are operating in a B2B or B2C environment, the key is to ask yourself, “What are our customers’ customers trying to accomplish?”. Protect the customer while removing friction from the transaction. It all starts with how you think.”

2005 48

2005 Telecommunications 2018 Voice of Customer 48

Lumoa

OCTOBER 31, 2018

Never underestimate the customers expectation in CX. Once the customer had a positive CX, it will set a new benchmark. It will also be thrilling to see how UX, customer centricity and empathy will be connected to the field of AI. Also, companies really need to transform their structures to reflect customer centricity.

Customer Experience 60

Customer Experience Customer Centricity Culture 2018 60

SmartKarrot

OCTOBER 1, 2021

In today’s fast-paced business world, there is an increasing focus on providing a customer-centric experience by providing a personalized customer experience. A customer-centric mindset is crucial because $98 billion is left on the table every year by organizations that fail to provide simple customer experiences.

Customer Centricity 11

Customer Centricity Customer Experience Customer Journey Mapping Net Promoter Score 11

eglobalis

AUGUST 19, 2024

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. Frustrations with NPS Oversimplification of Customer Sentiment NPS categorizes customers into promoters, passives, and detractors based on a single question. This is the final part of my trilogy about NPS.

NPS 438

NPS Net Promoter Score Metrics 2025 438

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Annette Franz. Ashna Patel. Emilia D’Anzica.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21