Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

InMoment XI

OCTOBER 8, 2024

Improving customer experience will also result in increased brand equity , which is a key determining factor in what organizations consumers choose to give their business to. Personalize Interactions The majority of today’s consumers expect personalized interactions. And 88% of customers who trust a brand will become repeat customers.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. The most important difference is in the flexibility that a SaaS points bank confers.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

InMoment XI

SEPTEMBER 1, 2022

Support Teams Consistency: Identify fundamental customer needs and create customized value and benefits Formal Relationship Surveys: Create goal-oriented relationship surveys; look for churn warning signs specific to your business Leverage Loyalty Programs: Leverage your best customers to be your most outspoken advocates.

Customer Retention 195

Customer Retention Telecommunications Customer Journey Mapping Automotive 195

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Beyond Philosophy

APRIL 3, 2016

The surveying, such as referenced by TD Bank, to identify what drives satisfaction-reducing pain will provide superficial guidance on emotional drivers of desired customer behavior. It’s understandable why TD Bank’s marketing takes this approach to value. The bank found that about half of these customers had service complaints.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Beyond Philosophy

APRIL 3, 2016

The surveying, such as referenced by TD Bank, to identify what drives satisfaction-reducing pain will provide superficial guidance on emotional drivers of desired customer behavior. It’s understandable why TD Bank’s marketing takes this approach to value. The bank found that about half of these customers had service complaints.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

SurveySensum

NOVEMBER 1, 2024

You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. For instance, Apple is a great example—many of its customers demonstrate conative loyalty by continuing to buy its products due to the strong ecosystem and brand identity, regardless of competitive offerings.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

Joe Rawlinson

JANUARY 13, 2020

Create A Simple Loyalty Program. You can increase retail sales by creating a simple loyalty program. As the name suggests, these programs increase loyalty between stores and customers. The best loyalty programs do not make it difficult for shoppers to earn rewards.

Retail 15

Retail Sales Loyalty Programs Social Media 15

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Briefly, here’s why.

Wireless 94

Wireless Loyalty Programs Automotive Consulting 94

Thematic

OCTOBER 30, 2024

Efficient and accurate market research Traditional market research methods can be time-consuming and costly. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. For instance, a bank might tweak its mobile app features based on user requests.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

NetBase

MAY 26, 2020

Consumers are doing a whole lot more than just buying their groceries and essential items online. As consumers’ buying patterns have shifted heavily online, ecommerce has become a crucial part of life. Consumers’ eCommerce Feelings. Facebook is banking on ease of use as a factor in the success of Facebook Shops.

E Commerce 97

E Commerce Retail Social Media E-support 97

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? Of course, this has happened before in other jurisdictions.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Beyond Philosophy

FEBRUARY 25, 2016

Trust creates, what my colleague Colin Shaw calls, an emotional bank account. At Target, though, trust was broken with data breaches affecting 110 million customers (40 million accounts, and the theft of 70 million more customer records), whose bank security has been significantly impaired, with massive withdrawals.

2013 79

2013 Banking Financial 2014 79

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Oracle

APRIL 30, 2019

We’re all familiar with loyalty programs, but did you know that you can earn Bitcoin while you shop? Bitcoin lets you be your own bank and take control of your money. SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work.

Demo 69

Demo 2019 Retail Omnichannel 69

West Monroe

MAY 31, 2019

The three largest banks in the United States are all leveraging chatbot technology in one way or another, with JP Morgan piloting a virtual assistant for corporate treasurers , Wells Fargo piloting a Facebook Messenger-based customer service bot , and Bank of America rolling out their branded, app-based conversational assistant ‘Erica’.

Banking 40

Banking Financial Contact Center ROI 40

BirdEye

SEPTEMBER 11, 2023

Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. Starbucks A significant chunk of Starbucks’ revenue comes from customers using its mobile apps and connected loyalty programs.

Customer Experience 114

Customer Experience Social Media Multi-Channel Omnichannel 114

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. The offering in question also needs to be fast and convenient, so that they save consumers time and effort.

Net Promoter Score 126

Net Promoter Score NPS Customer Retention Loyalty 126

Ecrion

JUNE 18, 2020

This is especially true for businesses that collect sensitive information, like bank info or social security numbers. Communicating with customers in a person-to-person manner as opposed to business-to-consumer. Incorporate a Loyalty Program. Prioritizing issues that customers may have. But it doesn’t have to be.

2020 75

2020 Loyalty Programs Sales 2017 75

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Nuance Communications uses conversational AI to create stronger relationships, and better experiences, for consumers. Mantis Vision. Virtual Customer Assistants.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Nuance Communications uses conversational AI to create stronger relationships, and better experiences, for consumers. Mantis Vision. Virtual Customer Assistants.

2018 84

2018 Customer Service Multi-Channel Document 84

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

MARCH 5, 2019

Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Click here to read more.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

CSM Magazine

NOVEMBER 22, 2023

The Changing Landscape of Payments The payment landscape has witnessed a profound transformation driven by technology and evolving consumer preferences. Mobile wallets, payment apps, and contactless transactions have become the preferred method for many consumers. This shift is multifaceted and encompasses several key developments: 1.

Banking 52

Banking Financial E Commerce Retail 52

ProProfs Chat

DECEMBER 21, 2020

In fact, 47% of consumers end up switching to a different brand due to bad customer service. Such sign ups or even product purchases later result in a high percentage of consumer defection. 72% of consumers consider it poor customer service if they had to explain their problem to multiple people. Weak Strategies to Close a Deal.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Kayako

AUGUST 21, 2018

56% of consumers say they’re more loyal to business who “get them.”. Consumers want to do business with brands that understand them. Consumers, especially modern ones, are fickle. In today’s market especially, consumers want to know their dollar is going farther than your bank account. What does that mean?

Customer Retention 49

Customer Retention Loyalty Loyalty Programs Competitive Advantage 49

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Briefly, here’s why.

Wireless 60

Wireless Loyalty Programs Automotive Consulting 60

Lumoa

JUNE 26, 2023

Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction. But some purchase processes are complicated, decreasing customer satisfaction and loyalty.

Omnichannel 78

Omnichannel Customer Experience Net Promoter Score Social Media 78

2020 Research

SEPTEMBER 1, 2022

Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. Let Your Consumers Create Your Profiles. Do not expect loyalty from your customers — earn it.

Brands 52

Brands 2022 Banking Advertising 52

CSM Magazine

OCTOBER 4, 2023

Plus, the rewards points should be available to consumers in a timely manner. To keep loyalty schemes performing well, companies need to regularly collect data and member feedback on the types of rewards they offer, whether rewards accrue quickly enough, and how customers feel about those offerings. How easy is it for them to join?

Loyalty 59

Loyalty Banking Airlines Travel 59

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Kudos to them. Or, perhaps the move wasn’t so bold?

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. This image shows spending categories relevant to most consumers.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56