Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Newsletters.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Experience Investigators by 360Connext

APRIL 7, 2015

And then that time you fly home with your family…only to be mistreated so incredibly that writing this blog seems like the only recourse I have. Never mind that they are sending emails about merging loyalty programs and becoming one airline. Spring Break! Fun in the sun! Let me present the facts.

Airlines 307

Airlines Customer Experience Travel Books 307

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies?

Customer Engagement 98

Customer Engagement Engagement B2C Workshop 98

Optimove

JUNE 22, 2023

So for example when a customer walks through the very department where their online ‘wish-list’ sneakers are on sale, a timely, unmissable discount via push notification would be the perfect trigger action. ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Optimove

JANUARY 6, 2025

When First Timers Make a Second Purchase: 39% of fashion and beauty customers return to make a second purchase within the first month, and 62.5% return to repurchase within three monthstarget this window to boost loyalty. Higher Spend: Repeat customers spend 23% more per order than one-time buyers.

Fashion 59

Fashion E Commerce Omnichannel Loyalty Programs 59

Customer Bliss

OCTOBER 11, 2016

Mark Weinstein is the Senior Vice President of Customer Engagement, Loyalty and Partnerships for Hilton Worldwide. Like many customer experience executives, he searched for a career path that matched his skills and passion for helping customers comprehensively across the business. Episode Overview.

Chief Customer Officer 0

Chief Customer Officer Hospitality Travel Hotels 0

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. Must-know customer service statistics of 2024. ( [link] ). Accessed 9/19/2024.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Engaging content helps extend a brands relevance well past the holiday season.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

CustomerSuccessBox

SEPTEMBER 20, 2021

Over the last few years, we’ve seen a lot of growth in the Customer Success space, which means there’s now even more content out there on the web for you to research, consume and rely on. Let’s look at the top customer success blogs. As well as their actionable customer success platform they provide a widely respected blog.

Blog 64

Blog Customer Success Customer Centricity Consulting 64

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy.

Customer Engagement 63

Customer Engagement Engagement B2C Customer Journey Mapping 63

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Longer-form games, though they may require more practice and skill, may generate greater loyalty for some brands.

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106

Think Customers

OCTOBER 21, 2014

Over the years, loyalty programs and strategies have evolved to reflect consumer behaviors. But, as the competition within various markets becomes increasingly fierce, cultivating said loyalty has become more challenging than ever. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Loyalty 88

Loyalty Engagement Loyalty Programs Customer Engagement 88

Optimove

DECEMBER 11, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The 5 best practices to convert new customers into loyal customers Below are the five best practices for turning new customers into loyal ones for years to come.

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys.

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Marketing E Commerce 52

InteractionMetrics

MARCH 27, 2025

Customers remember and reward this kind of personal touch. Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theyre really meant to create excitement that keeps customers engaged.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

Win the Customer

SEPTEMBER 21, 2020

Instead of always trying to rope in new customers, you should focus your time and effort in improving the experience of these existing clientele. In this article, we’ll be looking at ways in which you can increase sales and customer engagement for your Shopify store.

E Commerce 52

E Commerce Sales Customer Engagement E-support 52

Beyond Philosophy

FEBRUARY 27, 2017

These new perks revolutionize how all Hilton Honors members can use their Points, senior vice president and global head of customer engagement, loyalty and partnerships Mark Weinstein said in a press release. But rewards programs alone – no matter how good – aren’t going to create customer loyalty.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

BirdEye

JULY 5, 2023

However, constantly acquiring new customers without investing in strategies to retain them can prove quite harmful to the bottom line. To first time customers turn into loyal customer, it is important to invest in building relationships with them. This blog helps you grow your business with relationship marketing.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

InteractionMetrics

JANUARY 7, 2025

And if youve ever wondered how to create a journey map that drives strategy or been curious as to why half of all journey maps fail , this blog post will give you the answers. Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. Results: Wait times improved, increasing customer satisfaction.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Consulting B2B 52

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Blog content consumption. Customer success outcomes : Successful outcomes are defined digitally for SaaS clients.

Net Promoter Score 113

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 113

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. While subscription models play a role, a crucial strategy involves identifying customer interests.

2024 67

2024 Article Customer Service Net Promoter Score 67

ChurnZero

MAY 18, 2021

This is a guest blog post by Dhruv Mehta from Acquire. Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? A good customer journey map is like Google Maps for your customers. Turn customers into brand advocates.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

Experience Investigators by 360Connext

MAY 24, 2017

“ Am I expected to mention our loyalty program anymore? Why isn’t that happening this time?” ” Meanwhile, the agent is insecure about procedures because of a memo about a new way to greet guests.

Hotels 125

Hotels Workshop Loyalty Programs Webinar 125

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Blogs and articles.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Experience Investigators by 360Connext

JULY 2, 2019

Customers can submit their own Lego set ideas to the site, then other customers vote these ideas up or down. As of the writing of this blog, ideas included a full set to build the International Space Station alongside a 30th-Anniversary special Seinfeld apartment set, complete with Jerry, Elaine, George and Kramer figures.

Customer Journey Mapping 110

Customer Journey Mapping Social Media Fashion Customer Journey 110

Win the Customer

SEPTEMBER 12, 2023

Traditional businesses often face the challenge of adapting to new customer expectations and technologies. Even long-established businesses can embrace change and revolutionize their customer interactions. In this blog post, we’ll explore strategies that traditional businesses can adopt to innovate in customer experience.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

BirdEye

APRIL 25, 2023

Publish a blog or newsletter 5. Ask for customer reviews 8. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Publish a blog or newsletter Consider advertising your business by publishing a blog or newsletter. Table of contents 1. Create a website 2.

Seminar 98

Seminar Social Media Advertising Workshop 98

Totango

AUGUST 16, 2022

Customer loyalty software automates processes such as tallying rewards points and allocating rewards. Open Loyalty provides flexible building blocks to create personalized loyalty programs. Start for free to see how customer success automation can help you put your client retention strategy into action.

Customer Retention 106

Customer Retention Customer Success Customer Relationship Management Loyalty 106

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Optimove

OCTOBER 5, 2023

The Frightening Intimidation of Marketing AI While AI holds incredible potential to revolutionize customer engagement and personalization, it can also be an intimidating prospect. Reward User Loyalty: Implement a robust loyalty program that rewards users for their continued engagement with your app.

Marketing 119

Marketing 2023 B2C Consumers 119

SurveySparrow

SEPTEMBER 22, 2022

In this blog post, we’ll explore some of the reasons why Apple’s NPS score is so high and what other companies can learn from their success. Apple has the most loyal customers: Here’s why! Loyalty Programs. For those of us who live and breathe customer engagement, however, NPS is a household name.

NPS 59

NPS Net Promoter Score Loyalty Programs Innovation 59