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Laying the Foundation for SocialMedia and Customer Connection Solis’s first book, Engage! established a foundational understanding of socialmedia’s role in business. When I first read Engage! ,
Example: A manufacturing company using Salesforce Einstein saw a 25% increase in customerengagement by delivering personalized product recommendations based on past purchases and browsing behaviour. surveys, socialmedia, reviews) to identify trends and actionable insights.
With 64% of Internet users discovering brands via socialmedia, getting your marketing on point is essential. You can think of it as your eyes and ears on socialmedia with the information it provides. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.
Blogs are at the center of many content strategies. It’s the hub of our thought leadership, our perspective on current events, our “x marks the treasure” spot for our social communities! I hope these blogging tips will help you, too. How do you get ideas for your blog content? What keeps you going?
We get asked a lot about how to help customers in the 24/7 always-connected world we live in. Customers turn to socialmedia to get questions answered quickly, report issues about products, praise great service and much more. SocialCustomer Care: Best Practices for Major Engagement. What about you?
Customerengagement. I find the operational “challenge” of customerengagement particularly telling. Companies worry that employees don’t engage with customers, or don’t engage properly and effectively. Finding and keeping employees. …both challenges related to people.
Is your business on socialmedia? Then you’ve probably seen how one viral tweet, a trending hashtag, or a wave of customer complaints can shift public perception overnight. In this digital age, brands need more than just social listening—they need real-time insights to stay ahead of the conversation.
As customers, we are expecting a lot from companies who are using socialmedia to respond to customer service issues. We expect ALL companies to be responsive when we go to them via socialmedia. Studies from Ambassador and Social Bakers reveal how mismatched our expectations are with reality.
As some of you who follow this blog may know, I took the CXI® magnifying glass with me to South By Southwest Interactive this month to scout for customer-focused themes within the latest tech trends. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.
Leaders of all types of organizations began to walk the talk around improving their customer experience. We know they craved information which helped them take action and get results, and that’s what our blog is all about. Prevent customers from making negative associations with your brand by creating positive microinteractions.
Even the Oracle report concludes the following 5 guidelines to “create a compelling customer experience”: Focus on the contact centre – optimise resources for dealing with ‘critical enquiries’. Monitor and respond to socialmedia complaints – and provide effective resolution. Responding to customers on socialmedia?
Socialmedia management has become increasingly challenging with evolving algorithms, shifting audience behavior, and ever-changing best practices. However, these challenges only compound for enterprises looking to expand their digital footprint across socialmedia platforms.
Combine these findings with how customers want to interact directly with technical experts on socialmedia, and it behooves brands to think about compelling ways to let customers in on the preparation. Using socialmedia, brands could post photos on Instagram and tweet out the questions the design team is asking.
This was one of the things we discussed with Shonali Burke , a leader in PR and social strategy and President and CEO of Shonali Burke Consulting , on the latest episode of Crack The Customer Code , the podcast I co-host with Adam Toporek. Shonali explains, in her lovely accent, how social is the standard now. Shonali Burke.
When asked about how GM incorporated the voice of the customer into their designs, he mentioned inviting in groups of customers to show them new ideas, listening to customers on socialmedia , and inviting in those customers who already love a product to help them with how to make it even better.
Be sure marketing, PR, legal and customer service are well-trained and well-connected around these channels. Socialmedia brand representatives don’t understand the medium or the customer service policies. Treating socialmedia channels as nothing more than sales promotions will fail every time.
It’s easy to produce a web site or ordering form or blog post without truly considering how it fits into your customer’s world. Being mindful about what will actually work FOR YOUR CUSTOMER and not just what works is where great experience is delivered. Click to Tweet this!). Mindful design matters.
According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences. Customers who are surprised and delighted with their experiences share their experiences with others. Humans are smart.
Socialmedia reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique socialmedia accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.
I asked Amy about how she hears from customers like me, who sometimes are using their app on a daily basis. Amy shared how they rely a lot on socialmedia , where travelers tweet or post about both the good (it saved me!) 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.
That’s the power of social selling. Tom and I also had fun comparing the bad pitches we receive via LinkedIn’s inbox…and consider starting a Tumblr blog about bad social selling examples! 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.
Your customers could see you aren’t handling things in the way they want. They might see you are not responding to inquiries or concerns on socialmedia. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. This is especially subtle.
CONSIDER GETTING SOCIAL . Socialmedia, done well, is an amazingly effective tool at building social capital. It’s an opportunity to talk with your customers, both proactively and reactively… like a normal relationship. Socialmedia is meant to be social, so that is what your customers expect from you.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employee engagement and connections like socialmedia.
Socialmedia is a daily part of our lives, but many companies still have questions about it. These are just a few of the socialmedia questions that businesses are asking. In this blog post, we’ll answer 25 of the most important socialmedia questions. Socialmedia questions: The how?
While many of the readers of this blog (that’s you!) are familiar with customer experience terms and ideas, most people still are not. So I explain our work of helping companies and organizations understand the true experience of their customers, leading to improved experiences. I totally get it. 30, January 2015.
To catch up on all the activities and knowledge sharing that went on, check out #cxday on socialmedia. It’s a great resource for anyone looking to learn more about customer experience. What special ways do you love your customers? More Posts - Website Follow Me: The post Love Your Customers, Love Your Profession!
I recently sent a letter to the CXI® Club listing some things I’m thankful for this year, but I wanted to be sure this part was not exclusive to people on our mailing list: I’m very thankful for you, reading this [letter] and our blogs each week. You can read the rest of the letter here.).
Our strategy involves a few core tactics, including: Publishing on our own blog several times a week, on a consistent schedule. Syndicating our content on appropriate partner sites (CustomerThink, Business2Community, SocialMedia Today , etc.). Our focus on guest blogging is renewed.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employee engagement and connections like socialmedia.
In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customerengagement once. So, to remedy that, today we will focus on what customerengagement is and what you can do to promote more of it in your experiences.
In case you didn’t know it, the only marketing we’ve ever done here at 360Connext is blogging , speaking and social sharing.) One of the smartest experts on this subject is Andy Crestodina , co-founder of Orbit Media and the author of Content Chemistry. And I may have asked him to marry my blog. I’m a believer.
Having a socialmedia presence is crucial for success in today’s market. Socialmedia has become a primary way for people to discover and purchase new products, which means hiring a dedicated socialmedia manager can seriously benefit your business. Table of contents What is a socialmedia manager?
Google Alerts should notify you of these reviews and mentions, but it’s good to track reviews diligently—and encourage happy customers to share their opinions publicly. Respond to socialmedia posts. Social is steadily rising to the top of all customerengagement channels, and it will likely stay there.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employee engagement and connections like socialmedia.
This post was written for, and a version originally appeared on the philGERBYSHAK blog. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. More Posts - Website Follow Me: The post Scaling Your Business Without Alienating Customers appeared first on Customer Experience Consulting.
They followed the rulebooklaunched a website, created socialmedia accounts, and ran paid ads. Think of this as your roadmap to winning over potential customers. In this blog, youll learn how to piece together each tactic for real, measurable growth. Increase online presence. But visibility alone isnt enough.
Here’s to trick and treating for good customer service skills! Anne Addicted to adrenaline, adventures and socialmedia, Anne Reuss is fueled by coffee and fitness. She is the community manager for 360Connext, a customer experience consulting firm, and a freelance writer.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employee engagement and connections like socialmedia.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employee engagement and connections like socialmedia.
Using socialmedia to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of socialmedia with more popping up every day. Table of contents Choosing the right socialmedia types for your business 1. Social networks 2.
And, these, in turn, will help your company create strategies that will strengthen your customerengagement process even further. In this blog, we aim to collate various customerengagement statistics in one place that will give you an idea about various aspects of engagement with customers.
If you are trying to become a customer-centric leader at a bank, that can be very different than an independent bookstore. I love blogs because they tackle topics in a timely way. Our blog here at 360Connext is of course a good place to start, but I also follow blogs focused on retail, metrics, customer service, and more.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employee engagement and connections like socialmedia.
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