Forrester's Customer Insights

JULY 22, 2019

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

Brand Values 47

Brand Values Brands Marketing B2C 47

InMoment XI

OCTOBER 29, 2024

Brand values: Customers connect with brands that reflect their own values. Brands that show commitment to sustainability, ethics, or social causes can foster loyalty through shared principles. Customer service : Prompt, friendly, and effective customer support is crucial to retaining customers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

InMoment XI

NOVEMBER 30, 2023

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

Brands 284

Brands Management Multi-Channel Social Media 284

Beyond Philosophy

APRIL 4, 2019

Your brand promise and brand value should be practical. Sometimes organizations fail to grasp this concept, and it leads to problems delivering a Branded Customer Experience. We were talking about their brand values, and the team from the mobile phone company said one of their brand values was “Red.” .

Loyalty 130

Loyalty Brands Insurance Call Center 130

Beyond Philosophy

NOVEMBER 26, 2014

They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Brand values have not been aligned with the Customer Experience.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

CloudCherry

JULY 25, 2018

75% feel it is one of the most important components of their brand value, compared with 46% on average and 21% among low-performing firms.”. Supporting brand values: They see the value in corporate social responsibility and aim to share values with their customers. Social responsibility. “75%

Technology 170

Technology Brands Customer Experience Omnichannel 170

Forrester's Customer Insights

FEBRUARY 14, 2020

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

Brand Values 50

Brand Values Consumers Brands B2C 50

Experience Matters

NOVEMBER 14, 2014

Compelling Brand Values Customer Connectedness Customer experience Employee Engagement Amazon.com Arizona State University Center for Services Leadership' When asked about the trade-off between CX and bottom line results, Gathright explained that it’s not “either/or,” it’s more like “both/and.”.

Customer Connectedness 123

Customer Connectedness Brand Values Leadership Customer Centricity 123

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108

2015 Customer Connectedness Net Promoter Score 2014 108

Experience Matters

OCTOBER 8, 2014

Compelling Brand Values Customer Connectedness Customer experience Empathy Employee Engagement' Spread the focus across your organization using Customer Journey Thinking. Design for the whole person using People-Centric Experience Design. The bottom line : Start focusing on the whole person !

Customer Connectedness 119

Customer Connectedness Brand Values Events Customer Journey 119

Experience Matters

OCTOBER 26, 2015

The tips will cover the four customer experience core competencies : Purposeful Leadership (PL) , Compelling Brand Values (CBV) , Employee Engagement (EE) and Customer Connectedness (CC). I’ll be using the hashtag, #CXtip, so you can follow along on twitter (or just keep coming back to this post).

Customer Connectedness 132

Customer Connectedness Customer Experience Reference Brand Values 132

Experience Matters

FEBRUARY 23, 2015

Temkin Group’s research has shown that customer experience leaders demonstrate four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. How Do You Build A Customer-Centric Culture?

Customer Connectedness 134

Customer Connectedness Customer Experience 2014 ROI 134

Experience Matters

NOVEMBER 24, 2015

However, to improve their CX, B2Bs must master Temkin Group’s four customer experience core competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

B2B 80

B2B Customer Connectedness Customer Experience Brand Values 80

Experience Matters

OCTOBER 4, 2016

Here’s the executive summary: Temkin Group has found that the companies that deliver great customer experience use their brand as a blueprint for how they treat customers, which is why Compelling Brand Values is one of our four customer experience core competencies. Too […].

Brands 103

Brands Brand Values Customer Experience Customers 103

Experience Matters

OCTOBER 14, 2014

B2B CX Compelling Brand Values Customer experience Employee Engagement Purposeful Leadership Customer Experience Professionals Association CX Day CXPA MBUSA Mercedes Benz Steve Cannon' (Related: Our B2B content plus an upcoming report on B2B2C CX). Check out last year’s webinar with Dan Hesse , CEO of Sprint.

Webinar 111

Webinar Net Promoter Score Leadership B2B 111

BlueOcean

JULY 9, 2024

And now that customers have explored new brands, it’s likely many of the behaviors they adopted amid supply chain delays will stick around for the long run. Many grocery shoppers, for example, now prefer the taste and quality of private-label brands. Thus, a major driver of brand loyalty in recent years has been value.

Loyalty 177

Loyalty Brands 2027 Average Handle Time 177

InMoment XI

SEPTEMBER 14, 2023

High-quality, relevant content not only provides value but also positions your brand as an industry leader. Regularly update your blog, social media channels, and other platforms with content that aligns with your brand values and speaks to your audience’s needs and concerns.

Brands 195

Brands Management Social Media Feedback 195

Very Best Service

FEBRUARY 8, 2025

Professional Tone: Maintaining a consistent and professional tone across all interactions helps build trust and reflects the company's brand values. Data-Driven Improvements: Collecting and analysing customer feedback from social media interactions can provide valuable insights for service enhancements and product development.

Customer Service 52

Customer Service Social Media Healthcare Hospitality 52

Experience Matters

SEPTEMBER 29, 2014

To drive customer experience improvements across an organization as large as McDonald’s, Mr Ehle will need to focus on all four customer experience core competencies : Purposeful Leadership , Employee Engagement , Compelling Brand Values , and Customer Connectedness. Customer experience Fred Ehle McDonalds'

Customer Connectedness 105

Customer Connectedness 2014 ROI Brand Values 105

GetFeedback

MAY 9, 2019

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. Employee engagement : Employees have to be fluent in the company’s CX goal and strategy. And your programs and processes should reinforce customer connectedness.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

BlueOcean

JANUARY 22, 2019

In an outsourced solution, you need to be sure your partner (or prospective partner) is truly capable of adopting your brand and brand voice. Your agents have to be living and breathing your brand values on the frontline.

2019 204

2019 Consumers Customer Experience Contact Center 204

Experience Matters

JANUARY 6, 2015

As you can see in our video Driving CX Transformation , the blueprint for a customer-centric culture is based on what Temkin Group calls the four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness.

2015 132

2015 Customer Journey Mapping Contact Center 2014 132

Experience Matters

APRIL 23, 2015

Q3: Compelling brand values are created with promises. How is your brand translated into specific customer promises? Q4: Brand promises are kept or broken when customers interact with your organization. How does your organization infuse its brand values into the design and delivery of customer experiences?

Webinar 93

Webinar Brand Values Customer Centricity Leadership 93

CSM Magazine

DECEMBER 2, 2024

Building a Stronger Brand Image A company’s brand identity plays a major role in shaping its image and reputation in a market cluttered with competitors. Animations using 3D techniques help build a brand by providing visual representations that can be customized to showcase brand values.

Entertainment 52

Entertainment Brands Connections Brand Values 52

Experience Matters

NOVEMBER 20, 2014

Great companies have employees that understand and embrace their role in delivering on brand promises. This is also the essence of one of our four CX core competencies, “ compelling brand values.” The bottom line : Simply stay focused on your customers and your brand. ” Growth is an Outcome.

Customer Connectedness 98

Customer Connectedness Brand Values Metrics Brands 98

Experience Matters

DECEMBER 16, 2016

If you’ve followed our research, then you know that organizations build and sustain customer-centric cultures by mastering the Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

Customer Connectedness 87

Customer Connectedness 2016 Customer Experience Customer Centricity 87

Experience Matters

JUNE 4, 2015

Comcast (and its peers) need to focus on building all four customer experience core competencies : Purposeful Leadership : Leaders operate consistently with a clear, well-articulated set of values. Compelling Brand Values : Brand attributes are driving decisions about how you treat customers.

Customer Connectedness 102

Customer Connectedness Customer Experience 2015 Customer Centricity 102

Experience Matters

APRIL 3, 2015

Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values. Compelling Brand Values : Brand attributes drive decisions about the company treats customers.

Culture 128

Culture Customer Connectedness Airlines Customer Centricity 128

Maru Group

APRIL 3, 2025

Consumers are feeling increasing financial pressures and are looking to tighten their belts wherever possible; however our research shows there is still an opportunity to connect with consumers, but only if a business can align its brand values with consumers desire to feel better about themselves and their lives.

Consumers 52

Consumers 2025 Travel Financial 52

TechSee

APRIL 28, 2020

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. On the one hand, they need to deliver the products and services consumers want in multiple formats. For many organizations, the answer lies in an effective multiexperience strategy.

Customer Journey 124

Customer Journey Multi-Channel Omnichannel E Commerce 124

Experience Matters

JUNE 14, 2017

We’ve created this infographic to showcase the competencies: Purposeful Leadership: Operate consistently with a clear set of values. Compelling Brand Values: Deliver on your brand promises to customers. It outlines the blueprint to building a customer-centric organization.

Customer Centricity 105

Customer Centricity Brand Values Leadership Brands 105

Experience Matters

MAY 8, 2020

Provide employees the information they need to understand the organization’s vision and brand values. By focusing on a set of activities that we call the Five I’s of Employee Engagement: Inform. Ad hoc, inconsistent Read More. The post How Do You Engage Employees? Adopt The Five I’s appeared first on Experience Matters.

Engagement 84

Engagement Brand Values Employee Experience Information 84

BlueOcean

APRIL 30, 2021

Communication breakdown, lack of responsiveness, broken promises, and delays or errors all damage the customer experience and disintegrate trust, regardless of brand values. Customer experience is a key factor (and often the first step) in establishing trust.

Omnichannel 156

Omnichannel Customer Care Consumers Customer Journey 156

CSM Magazine

JANUARY 9, 2025

Early adopters often share their impressions with others, so every interaction is an opportunity to reinforce your brands values and commitment to quality. By prioritizing exceptional service and consistent communication, you establish trust and set expectations for future customers.

Social Media 52

Social Media Loyalty Feedback Insights 52

Experience Matters

JULY 28, 2017

As most readers of this blog will likely know, customer-centric organizations must master Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness. Without Compelling Brand Values, the company is Adrift. Lacking alignment, very little progress is made.

Customer Centricity 139

Customer Centricity Customer Connectedness Brand Values Leadership 139

CSM Magazine

FEBRUARY 5, 2025

Brand Values: Share your brand story, mission, and core values. Heres how to build their knowledge: Product/Service Deep-Dive: Walk your rep through every feature, benefit, and common customer pain point associated with your offering. Use demos or hands-on experiences to solidify their understanding.

Customer Centricity 52

Customer Centricity Culture Reference Customer Satisfaction 52

Russel Lolacher

JUNE 15, 2021

Employees feel less connection and belief in the corporate vision/mission = diminished brand value. They are the the frontline for your customer relationships, for brand value representation, and for customer recruitment. Employees feel less engaged and undervalued = less productive.

Employee Experience 128

Employee Experience Customer Service Net Promoter Score 2021 128