article thumbnail

Your Guide to Mastering Brand Reputation Management

InMoment XI

When your brand identity is cohesive and mirrors the values that matter most to your business, it becomes a powerful tool for connecting with consumers on a deeper level. Monitor Online Presence: Use tools to monitor mentions of your brand across various online platforms. Consistency builds trust and recognition.

Brands 284
article thumbnail

Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

This evolution of brand from identifier to provenance to reputation and value has led to four value areas for brands. The Four Value Areas for Brands So, when considering the sources of brand value and what you want people to take away from that, consider the following four areas of value a brand can provide.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Avaya Workspaces: Giving a Better Customer Experience Builds Brand Value

Avaya

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

article thumbnail

Customer Loyalty: Experiences that Increase Retention

InMoment XI

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Brand values: Customers connect with brands that reflect their own values.

Loyalty 195
article thumbnail

Avaya Workspaces: Giving a Better Customer Experience Builds Brand Value

Avaya

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

article thumbnail

Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

In an outsourced solution, you need to be sure your partner (or prospective partner) is truly capable of adopting your brand and brand voice. Your agents have to be living and breathing your brand values on the frontline. In 2019, you’ll see AI being leveraged to enhance the relationship between consumer and brand.

2019 204
article thumbnail

CX for Smarties, A Beginner’s Guide to Customer Experience

Experience Matters

This graphic from the report “ The ROI of Customer Experience, 2014 ” shows the connection between CX and loyalty. Temkin Group’s research has shown that customer experience leaders demonstrate four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness.