Kate Spade Revamps Retail Experiences to Deliver Brand Values
Beyond Philosophy
NOVEMBER 17, 2015
I’ll be honest, today we are exploring the experience of an industry I know NOTHING about, women’s fashion. Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. One key for a luxury brand is called “aspiration.”
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