Kate Spade Revamps Retail Experiences to Deliver Brand Values
Beyond Philosophy
NOVEMBER 17, 2015
Consumers for the luxury brand can look forward to a change in their experience. According to Business Insider, the new experience is called a “guest journey” and the sales associate is now their “muse.”. The associates (muses) are tasked with not just “making the sale,” but first and foremost to engage with the Customer.
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