CSM Magazine

DECEMBER 3, 2024

5 Automated Campaigns A relative of predictive analytics, these AI tools can target audiences and manage ad placements to maximize your products’ return on investment (ROI). The results help you create personalized marketing messages based on future behavior. #5 6 Image and Video Recognition Wondering what your competitors are doing online?

Marketing 52

Marketing Social Media Return on Investment Advertising 52

BirdEye

FEBRUARY 5, 2025

Expands brand reach organically Reposting helps your content reach a broader audience by exposing your brand to followers of the original account or creator. When you share someone elses story, it shows your audience that your brand values its community. Heres how it improves your online reputation : 1.

Social Media 52

Social Media Brand Values Brands Engagement 52

Joe Rawlinson

JULY 24, 2019

In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. From expeditious customer service and product quality to brand values and convenience, there are a host of factors that influence customer satisfaction. Sam Makad is an experienced writer and marketing consultant.

Loyalty 107

Loyalty Sales Rewards Programs Customer Retention 107

Magellan Solutions

AUGUST 29, 2021

Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. It’s vital to define what your brand stands for and what your values are. . Whatever your brand values , UGC is one way to connect with people who believe in the same values.

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

InMoment XI

FEBRUARY 29, 2024

Consider sponsoring local events or community initiatives that align with your brand values and target audience to increase exposure for your content. Reporting and Analytics: Features that provide comprehensive reports and analytics on your local SEO performance, including metrics such as visibility, traffic, conversions, and ROI.

Events 195

Events Social Media Management Reference 195

Eptica

APRIL 25, 2018

Purposeful Leadership: Operate consistently with a clear set of values. Compelling Brand Values: Deliver on your brand promises to customers. The research found that most organizations struggled with Compelling Brand Values, but that those that did embrace CX saw stronger financial results.

Customer Connectedness 49

Customer Connectedness 2018 Brand Values Financial 49

BirdEye

APRIL 15, 2025

Content that nurtures existing leads into paying customerslike demos, case studies, or ROI calculatorsis just as important as what brings them in. Their strategy hinges on relevant content that empowers users to take actionwhile reinforcing Canvas core brand value: design for all. The sweet spot?

Marketing 52

Marketing Social Media 2025 Multi-Channel 52

CSM Practice

DECEMBER 19, 2021

ROI Growth rate – CEO and CFO are thinking about EBITDA. As a customer retains, revenue increases, brand value increases and thus fuelling upward growth. This to happen needs Customer Success Managers and account managers in the team, which translates into an additional budget here as well. Present quantitative data.

Customer Success 98

Customer Success Competitive Advantage Technology Customers 98

Qualtrics

DECEMBER 8, 2020

This advantage results in a bias towards buying the brand’s product, even if it's sold at a premium. It comes from the customer attaching their ‘self-image’ to the brand’s messaging. By buying the product, they’re buying into brand values, which they identify with. How can we measure a brand’s financial value?

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

ClearAction

FEBRUARY 7, 2016

Customer Experience Management Improves Brand Value article. < Customer Experience ROI by Leveraging Customer Data article. Measure Customer Value article. Performance Management Tools Increase ROI article. Double-Check Assumptions & Motives article. 4 Building Blocks for a Customer-Centric Culture article.

Article 48

Article Customer Experience 2009 White Paper 48

Quadient

OCTOBER 28, 2021

Answering these questions and identifying gaps can generate significant ROI. . A brands' internal employee policies and culture – how it treats, enables and even pays its employees – has increasingly become an external brand value that drives customer decisioning. .

Customer Experience 52

Customer Experience 2021 Customer Journey Mapping 2020 52

PK

JULY 25, 2019

Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Events have the potential to be a highlight in your customer journey and communicate your brand values in a memorable way.

Events 49

Events Retail Loyalty Seminar 49

BirdEye

AUGUST 28, 2023

This metric says: Who your content is reaching Whether it’s effective in the ROI What is nonsocial reach? Nonsocial reach measures the estimated number of people who have contact with your content or brand on other nonsocial media platforms. For the best possible success, work with influencers that align with your brand values.

Social Media 98

Social Media Metrics Measurement Multi-Channel 98

BirdEye

JUNE 27, 2024

A regular Twitter audit helps businesses set the right marketing goals and marketing KPIs, run targeted campaigns to improve ROI, gauge customer sentiment, and revise marketing strategy based on the audit results. Pick a cover image that talks about your products, services, brand values, or any current events your customers should know.

Social Media 52

Social Media Metrics Advertising ROI 52

CSM Magazine

JANUARY 17, 2024

Certain others such as Reddit or Pintrest are less preferred and don’t offer as much ROI. The ideal video provides a space to present your brand values. In terms of content, videos can feature your products and services, showcase your USP and provide information about them.

Communication 52

Communication 2023 Social Media Travel 52

SurveySparrow

SEPTEMBER 30, 2022

You always talk about it with your teams and consistently work towards achieving the right brand identity. Sure, it takes longer to show results, but with a far better ROI than paid marketing efforts in most cases. Let employees have a brand value for themselves. But we don’t think it’s the best tool for the job!

2022 52

2022 Social Media ROI Brands 52

Think Customers

DECEMBER 13, 2021

It should embody your brand values and provide a shining example of what exceptional customer experiences should look like in your organization. When it comes to creating an exceptional customer experience, your North Star is the focal point or the central CX concept that should be supported by every strategic decision you make.

Roadmap 52

Roadmap Metrics Customer Journey Customer Journey Mapping 52

ViiBE Blog

FEBRUARY 9, 2021

By integrating best practices from emerging field service management trends, you can enrich your company’s brand value, transforming your business into a best-in-class competitor. In fact, in a recent poll, 51% of consumers report that they recommended a company to their family and friends after a good client care experience.

2021 52

2021 Management Omnichannel Net Promoter Score 52

BirdEye

DECEMBER 8, 2023

This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI. Regularly analyzing your performance is the key to getting the ROI on your carpet cleaning marketing efforts. Ensure consistency, creativity, and a customer-centric approach to make your brand stand out.

Marketing 59

Marketing Social Media Advertising B2B 59

Stella Connect

JANUARY 4, 2022

Align customer service training with brand values and goals. It’s not enough for your frontline organization to be aligned to your company’s values. Each individual agent on your team needs to be bought in on your company’s mission and vision, as well as your brand identity. Give agents a lifeline between sessions.

Customer Service Training 97

Customer Service Training Customer Service Contact Center Customers 97

Stella Connect

APRIL 17, 2018

Align customer service training with brand values and goals. If brand guidelines seem arbitrary, it will be harder to get your agents’ buy-in. Include the “why,” or the brand goals and values reflected in the desired behavior, so agents will feel empowered in their role and enthusiastic about representing the brand well.

Customer Service Training 62

Customer Service Training Customer Service Contact Center Customers 62

SurveySparrow

JUNE 26, 2019

It helps determine which resources to allocate that gives the best ROI. It helps the Customer Experience team: Closed feedback loop not only improves the brand value of the company by bettering the company’s customer experiences, but it can also help you in changing the entire strategy that has been followed until now.

Feedback 60

Feedback Touchpoint Brands Marketing 60

Experience Matters

JANUARY 9, 2017

We just published a Temkin Group report, Lessons in CX Excellence, 2017. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms.

2017 75

2017 B2C 2016 B2B 75

ChurnZero

AUGUST 31, 2018

In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education. Not only must these companies compete for the same talent, but they inflate their Customer Retention Costs.

Net Promoter Score 45

Net Promoter Score Webinar Customer Success 2018 45

SurveySparrow

AUGUST 28, 2020

You should be able to show them the ROI of your product within a few hours after registration. Offering free trial puts you in a position where you can improve your brand value as well as offer them plain value. You need to handhold your customer during this period as it is completely uncharted territory for them.

Metrics 59

Metrics 2020 Touchpoint Measurement 59

SurveySparrow

OCTOBER 18, 2020

But email survived the cut-throat competition because of stellar ROI, privacy, and affordability. . Simultaneously, brands use these methods to collect feedback from their customers/consumers. As it is even more crucial to catch the customer churn and encourage customer advocacy to increase brand value.

NPS 52

NPS Net Promoter Score Feedback Consumers 52

CX University

OCTOBER 19, 2017

The open market impact was disastrous in brand value, perception, customer experience and trust. That’s a cornerstone of trust. So this could have happened to anyone, from Apple to Android to any other manufacturer. But it happened to Samsung. And now we come to an important point: tying these problems to the bottom line and revenue.

Customer Experience 66

Customer Experience Culture Metrics Airlines 66

BirdEye

MARCH 11, 2024

Pro-tip: Use hashtags to align your brand with social causes or movements, showing your brand's values and connecting with users who share those values. To get the best ROI in terms of effort and time, you must use hashtags to provide value. How to connect with your audience through hashtags?

Social Media 72

Social Media Events Connections Engagement 72

Experience Matters

JANUARY 8, 2018

We just published a Temkin Group report, Lessons in CX Excellence, 2018. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. The report, which has more than 70 pages of content, includes an appendix with the finalists’ nomination forms.

2018 58

2018 2017 B2C B2B 58

SurveySensum

FEBRUARY 10, 2022

Deliver the brand value. Functional value, emotional quotient, and social value. And as you know referred customers have a 16% higher lifetime value and ROI than others. There is nothing worse than going back on your word. If you promised something to your customer, deliver on it! .

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

SurveySensum

FEBRUARY 3, 2022

Deliver the brand value. Functional value, emotional quotient, and social value. And as you know referred customers have a 16% higher lifetime value and ROI than others. There is nothing worse than going back on your word. If you promised something to your customer, deliver on it! .

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

Stella Connect

APRIL 17, 2018

Align customer service training with brand values and goals. If brand guidelines seem arbitrary, it will be harder to get your agents’ buy-in. Include the “why,” or the brand goals and values reflected in the desired behavior, so agents will feel empowered in their role and enthusiastic about representing the brand well.

Customer Service Training 40

Customer Service Training Customer Service Contact Center Customers 40

Experience Matters

JANUARY 9, 2017

We just published a Temkin Group report, Lessons in CX Excellence, 2017. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms.

2017 48

2017 B2C 2016 B2B 48

ChurnZero

SEPTEMBER 28, 2018

In this webinar we learned how to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing Support costs through Customer Education. . Earlier this week we hosted a well-attended webinar on – Customer Education: The Secret to Scale in Customer Success. .

Customer Success 40

Customer Success Webinar Customers E-support 40

Ian Williams

MARCH 19, 2020

Yeah, it not only is kind of it makes sense, there is good scientific evidence to show that the organisations who have, I mean there’s a multitude of things you need to get aligned in the right way, Phil’s work has identified kind of 47, and when you get those 47 in the right order, you’re getting the highest ROI on your CX.

Leadership 52

Leadership Consulting Financial Customer Experience 52

TechSee

MARCH 4, 2024

What is the ROI of Generative AI in CX? The Costs of Generative AI-Powered Automation Implementing generative AI-powered automation in CX involves several costs, all of which must be taken into consideration to determine or project the ROI of Generative AI. However, even at this early stage, there is a clear ROI.

ROI 109

ROI Financial Net Promoter Score NPS 109

TechSee

MARCH 4, 2024

What is the ROI of Generative AI in CX? The Costs of Generative AI-Powered Automation Implementing generative AI-powered automation in CX involves several costs, all of which must be taken into consideration to determine or project the ROI of Generative AI. However, even at this early stage, there is a clear ROI.

ROI 109

ROI Financial Net Promoter Score NPS 109