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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. Tiffany & Co.

Brands 370
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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 284
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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

– Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights. Solis redefined CX as more than a trend, positioning it as central to brand strategy.

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11 Articles You Need to Read About Today’s Employee and EX Landscape

InMoment XI

With such a complex EX landscape, what do brands need to do to retain their employees, inspire their commitment and advocacy, and attract new talent? And, there are definite connections, or links, to how the rate of employee resignations can, and does, impact customer experiences and perceptions of value. What Causes Employee Turnover?

Article 418
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How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

InMoment XI

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece of the puzzle. View Article

Loyalty 358
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Securing Brand Loyalty In The Third Wave Of CX

InMoment XI

In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed. Ready to explore the full discussion on securing brand loyalty in the third wave of CX?

Loyalty 195
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3 Elements to Consider When Selling CX to Your Boardroom

InMoment XI

Reporting frequency preferences vary wildly between brands, but understanding those preferences is crucial to winning—and maintaining—that support! Once you determine how frequently your executives want reports, it’s vital to press that advantage by figuring out how best to present them. Powerful stuff for your next presentation!