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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64
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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Final Thoughts.

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How to Deliver on Consumer Expectations

Kustomer

Optimal customer service is a must for companies that want a stellar reputation that keeps business flowing. In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important.

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

NetBase

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

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Strengthening Brand Experience in the Grocery Industry

Second to None

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73
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Create A High-Performance Customer Engagement Platform

Second to None

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Get after it.