Optimove

JANUARY 2, 2025

How can you ensure your brand stands out in this competitive landscape? Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove.

2025 76

2025 Consumers Insights Marketing 76

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. Omnichannel engagement ensures brands meet consumers on their terms. #4

Consumers 59

Consumers E Commerce Marketing 2024 59

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. billion per year due to avoidable consumer switching. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

NOVEMBER 16, 2023

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. Download the full summary of our XI Forum Europe 2023 here

Workshop 447

Workshop 2023 Healthcare Travel 447

InMoment XI

AUGUST 20, 2024

It involves managing the firm’s brand, and ensuring that the public, clients, and the media perceive the firm as a trustworthy and competent entity. Dedicated Help Section: Create a section on your website where clients can access resources like downloadable forms, legal checklists, or links to important legal information.

Management 369

Management Social Media 2024 Download 369

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Retail 144

Retail Social Media Technology Brands 144

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Consumers 105

Consumers Loyalty Brands Retail 105

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

2023 111

2023 Consumers Brands Marketing 111

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. During challenging times, customers appreciate brands that provide assistance and support when needed. To access all the key drivers of NPS and discover who the leading brands are in the UK, download your copy of the report findings here.

Net Promoter Score 370

Net Promoter Score NPS Customer Satisfaction 2023 370

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Content Speed Matters : In a real-time world, brands leveraging dynamic, fast-moving content see a 20% boost in engagement.

2025 69

2025 Customer Engagement Engagement E Commerce 69

Customer Bliss

AUGUST 29, 2019

In today’s digital age, never before have consumer journeys and expectations been so diverse. During our research, we found that one-third of respondents will actually walk away from a brand after having a disappointing interaction. Consumers are more likely to share positive interactions with companies than negative ones.

Customer Experience 227

Customer Experience Consumers Travel Download 227

GetFeedback

AUGUST 14, 2019

The ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. Preferences for how they interact with your brand today will certainly shift in the future. Are they properly trained on the experience your customers expect from your brand, regardless of who delivers it? Download the Toolkit.

Customer Satisfaction 389

Customer Satisfaction Customer Centricity Feedback Customer Journey Mapping 389

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer. Your customer has expectations from your brand throughout their journey.

Customer Journey 373

Customer Journey Reference Customer Journey Mapping Brands 373

Alida

OCTOBER 18, 2016

By 2020, Generation Z will account for 40 percent of all consumers in the U.S. Download the report for more stats and insight on Gen Z. To prepare for the future, companies should start building a relationship with Generation Z consumers now. alone, there are 65 million of them. Optimistic and self-assured.

Travel 279

Travel 2010 Fashion Hotels 279

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Marketing 52

Marketing 2024 Download 2023 52

GetFeedback

NOVEMBER 25, 2019

Consumer Shipping: 78%. Click here to download the current industry benchmarks. One more thing— We recently partnered with TEDx Speaker and CX expert Jeannie Walters to launch a webinar where we discussed how leading brands are measuring CSAT and using these insights to improve the customer experience. Ambulatory Care: 77%.

Customer Satisfaction 293

Customer Satisfaction Apparel Wireless Insurance 293

GetFeedback

AUGUST 14, 2019

This is because, as a consumer, you’ve experienced buying a car, or ordering a latte, or making an appointment with your doctor a number of times. Take a look: Click here to download the PDF version. . They became the brands to defeat or at least be like. Click here to download PDF version of the list. . Industry matters.

Download 268

Download Customer Satisfaction Measurement 2018 268

SurveyGizmo

NOVEMBER 4, 2021

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. Why Consumers Switch.

Loyalty 95

Loyalty Brands 2022 Loyalty Programs 95

TechSee

OCTOBER 21, 2020

Many companies have been forced to adapt their support models to meet consumer expectations for service delivery. Back in May 2020, when the pandemic raged and safety was top of mind for millions, we carried out an in-depth study to explore consumer sentiment about technical support and residential technician visits.

Customer Expectations 207

Customer Expectations 2020 Consumers Innovation 207

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 94

Consumers 2022 Omnichannel Retail 94

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 195

Financial Management Banking Insurance 195

Alida

FEBRUARY 1, 2017

Consumer expectations are high. Wunderman’s research reiterates that consumers want more from the companies they do business with. According to the study, 79 percent of consumers in the U.S. believe that brands should show that “they understand and care about me.” Understand the values of your consumers.

E-support 159

E-support Competitive Advantage Touchpoint Consumers 159

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. Improved brand perception.

Automotive 195

Automotive Management Social Media 2024 195

Optimove

JANUARY 15, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Every January, businesses around the globe celebrate Get to Know Your Customer’s Day , a reminder of the core principle driving all successful marketing: knowing your customers is essential to creating meaningful engagement and lasting loyalty.

Connections 52

Connections Insights Download 2025 52

Alida

JANUARY 19, 2017

According to Recode , e-commerce giant Amazon is preparing to launch its own activewear private label brands. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. The competitive activewear market is about to get a lot more crowded.

Retail 167

Retail Apparel E Commerce 2016 167

InMoment XI

MAY 2, 2024

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. Almost all consumers, 95% to be exact, will read an online review before purchasing a product.

Retail 195

Retail Customer Retention Management 2024 195

Optimove

NOVEMBER 13, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. Access the Full Report and Explore Customer-Led Marketing To delve deeper into the findings, download the report here.

E Commerce 69

E Commerce Insights Multi-Channel 2023 69

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? Last-minute Mother’s Day shopper?

Consumers 98

Consumers 2023 Omnichannel Retail 98

Alida

AUGUST 16, 2016

Several factors are driving companies to invest billions of dollars into online communities, both in public versions (like those hosted on social media sites) and private ones (those operated by brands on special community software). Customers demand a seat at the table. Other types of communities help companies generate direct revenue. “By

2015 0

2015 Social Media 2012 2019 0

Optimove

AUGUST 20, 2024

Maximize Player Lifetime Value This NFL Season Unlock the full potential of your sportsbook with insights from the Optimove Insights 2024-2025 Consumer Report on NFL Wagering Intentions. Download the report now to build brand loyalty and ensure your marketing efforts drive maximum player lifetime value throughout the 2024-25 NFL season.

2025 76

2025 2024 Consumers Insights 76

TechSee

JUNE 16, 2021

Here are 5 strategies that key brands have used to drive the adoption of Visual Assistance in their businesses. Whether it’s a non-intuitive interface, disconnected systems or numerous logins to manage, employees who find the Visual Assistance technology cumbersome or time-consuming will not be quick to adopt it. So what is?

ROI 251

ROI Wireless Download Technology 251

Optimove

NOVEMBER 28, 2024

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events. But with great opportunity comes great competition.

Sports 59

Sports Retail Multi-Channel Download 59

Thematic

MARCH 20, 2025

In fact, 56% of consumers don’t complain about a bad experience—they just leave. Why this matters: 61% of consumers expect AI to deliver more personalized customer service, and understanding customer sentiment is key to offering better, data-driven improvements. Want to reduce churn?

Social Media 62

Social Media Banking 2027 Roadmap 62

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Download Now: 9 creative email tactics Download Now>> #5. These sneakers would go perfectly with that hoodie!

Retail 52

Retail Sales Marketing E Commerce 52

InMoment XI

AUGUST 2, 2023

What we can Learn From the top Brands in the UK One size doesn’t fit all, but knowing essential NPS best practices that can fit any program is a great place to start. By engaging with those who use your products or services, you gain unparalleled access to the truth about your brand’s perception and the experience you deliver.

NPS 195

NPS Customer Centricity Culture Automotive 195

Kustomer

MARCH 14, 2022

While phone support isn’t going anywhere, when you force consumers to switch platforms in order to get their questions answered, you give them a reason to abandon their purchase or generate negative feelings. The less effort, the better — and with the digital-first consumer, chat is often better. Why Consumers Love Chat.

Consumers 92

Consumers E-support Customer Service Representative Social Media 92

Optimove

OCTOBER 15, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust. This foster trust and helps consumers understand AI-driven decisions.

Innovation 52

Innovation Marketing 2012 Download 52