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Download the eBook: Can Tech Help Battle Problematic Gambling? 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: March marks Problem Gambling Awareness Month in the US. But if consumers perceive a brand as not sufficiently investing in their wellbeing, the brand risks losing their loyalty and business. For more insights, request a demo.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Key takeaways: Consumers are subjected to marketing fatigue across industries. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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“Early Summer Shopping? Sure, But We’ll Spend Less,” Consumers Say

Optimove

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.

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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty. Download the report to learn more!

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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

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“Mother’s Day Shopping? Sure, and Sooner Rather than Later,” Consumers Say??

Optimove

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? Last-minute Mother’s Day shopper?

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

54% of consumers say they plan to dine out at a restaurant at least once a week this year. Download this eBook today to learn how your restaurant can be prepared! People are itching to get back into the world. As COVID-19 restrictions ease, the competition for their business is stronger than ever.

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The 2022 State of CX Report

From drastic shifts in consumer behavior to unexpected supply chain challenges, the CX landscape has dramatically transformed at an accelerated rate. Download today to learn more! It's been a rough couple of years, especially for customer experience professionals. The pandemic has made an already difficult job harder.

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2021 State of Customer Service Experience Report

Today’s consumers are shopping online more now than ever, but find the service experience inadequate. Download the report for more insights into the latest customer experience trends. The Northridge Group's State of Customer Service Experience report provides a clear message to businesses.