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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal.

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40 Customer Retention Statistics You Need to Know

GetFeedback

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. billion per year due to avoidable consumer switching. consumers say customer experience at most companies needs Improvement. (

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Winter 2024 CX Trends: Navigating AI, Society, and Experience Design

InMoment XI

Successful AI integration combines AI with Human Intelligence (HI) to ensure ethical, relevant, and brand-aligned interactions. To learn more about how organizations are utilizing AI without losing the human touch, download this guide today! Thank you Your download will begin shortly. Want to learn more?

2024 195
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Power up Your Productivity to Drive Experience Improvement

InMoment XI

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. Download the full summary of our XI Forum Europe 2023 here

Workshop 447
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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty. Download the report to learn more! Now the question is: how to get CX right?

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Lawyer Reputation Management: A Guide for Law Firms

InMoment XI

It involves managing the firm’s brand, and ensuring that the public, clients, and the media perceive the firm as a trustworthy and competent entity. Dedicated Help Section: Create a section on your website where clients can access resources like downloadable forms, legal checklists, or links to important legal information.

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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Consumers 105