NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Fashion 60

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 40

Fashion Apparel Transportation Consumers 40

Alida

JUNE 5, 2017

Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Nike isn’t the only retailer to hire a CDO.

Fashion 154

Fashion Retail E Commerce 2014 154

NetBase

SEPTEMBER 18, 2019

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

Fashion 53

Fashion 2019 Events 2012 53

Forrester's Customer Insights

JUNE 5, 2024

We reviewed luxury fashion brands across their long-term digital success and the strength of their direct-to-consumer operations.

Brands 57

Brands Fashion Consumers B2C 57

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

Omnichannel 101

Omnichannel Retail Consumers 2021 101

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Retail 154

Retail Social Media Technology Brands 154

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands 2025 Fashion 2021 95

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Touchpoint 98

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Fashion 54

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

Optimove

JULY 23, 2020

That April study focused specifically on consumers’ behavioral patterns at the start of the coronavirus outbreak and went well into the first wave. Predominant retail customers, on the other hand, remained loyal to the brands and discovered their online presence. Discount Affinity & Brand Loyalty. Product Preferences.

Consumers 98

Consumers E Commerce 2019 Fashion 98

Beyond Philosophy

JANUARY 14, 2016

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. In Brands We Trust—Until They Disappoint Us! Each one of these car companies is a well-known brand. As well known car brands, each of us has thoughts and feelings about them. We as consumers love brands.

Consumers 101

Consumers Brands Transportation Fashion 101

InMoment XI

OCTOBER 12, 2022

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. That’s where a closed-loop system comes in! Make Individual Contact.

Fashion 370

Fashion Communication Brands Financial 370

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. Appealing to Online Shoppers.

E Commerce 110

E Commerce Retail Consumers Sales 110

Oracle

APRIL 3, 2018

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50

Fashion Retail 2005 2011 50

Kustomer

OCTOBER 2, 2020

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ?— it’s about exceeding their anticipated desires to drive loyalty.

Consumers 61

Consumers Retail E-support Competitive Advantage 61

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Measurement 64

Measurement Brands Social Media Net Promoter Score 64

Eptica

MARCH 21, 2019

Date: Thursday, March 21, 2019 Author: Olivier Njamfa - CEO & Co-Founder How does CX impact brand trust? Author: Olivier Njamfa - CEO & Co-Founder Trust is central to any brand’s relationship with its customers. The Eptica Digital Trust study aims to analyze just how successfully UK brands are achieving these fundamentals.

Brands 80

Brands 2019 Insurance Fashion 80

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

NetBase

JUNE 22, 2020

Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their digital intelligence opportunities. Consumer & Market Analysis in One Place. Learn more. And they’re well aware of it.

Consumers 83

Consumers Social Media Fashion Insights 83

Beyond Philosophy

NOVEMBER 17, 2015

Their website claims the brand has 175 shops internationally. Consumers for the luxury brand can look forward to a change in their experience. I’ll be honest, today we are exploring the experience of an industry I know NOTHING about, women’s fashion. One key for a luxury brand is called “aspiration.”

Brand Values 127

Brand Values Retail Brands Fashion 127

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. He belongs to the brand! to lose the customer.

Fashion 40

Fashion Touchpoint Retail Brand Values 40

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Insights 60

Insights Brands Social Media Fashion 60

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. In-person surveys can be time consuming. Improve the brand experience.

Customer Experience 195

Customer Experience Fashion White Paper Customers 195

Optimove

AUGUST 11, 2022

As consumers, when the price of a product we love, say shampoo, keeps going up, do we continue to buy it? That is certainly not the case with many brands’ new clients’ acquisition fixation. It’s becoming increasingly expensive to get a client on board, and what do many brands do once they do?

Brands 52

Brands Fashion 2018 Advertising 52

NetBase

MARCH 25, 2020

Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? Sharing Consumer Love Online. The answer is with a little creativity, ingenuity and passion. Marketing Pandemic Pivot.

Events 46

Events Retail Consumers Fashion 46

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. Amazon has changed the face of the American retail industry, forcing brands of all sizes and styles to complete self-assessment in the face of this retail juggernaut.

Retail 54

Retail Brands Fashion 2017 54

Forrester's Customer Insights

FEBRUARY 15, 2023

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store.

Innovation 26

Innovation Brands Fashion Consumers 26

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Plot Touchpoints. Or journey by departments ….

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. Consider the fashion industry.

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

Kustomer

OCTOBER 24, 2019

Modern day consumers don’t think of relationships with retail brands as simply transactional — they see brands as an extension of their identity. That’s why building relationships with customers, and treating them as part of the brand, is imperative for business success.

Retail 40

Retail Consumers Customer Service Social Media 40

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Second to None

JUNE 26, 2018

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. While in the past interactions between luxury brands and their consumers were dominated by the in-store associate.

Retail 63

Retail Brands Omnichannel Fashion 63