Totango

FEBRUARY 12, 2025

Unifying under the Totango company name and brand gave us a framework to support our multi-product platform strategy. Our brand strategy was designed to showcase a sophisticated product suite and customer-led growth methodology for enterprise buyers. Whats brand new? Value is success is revenue.

Brands 62

Brands 2024 Customer Success 2025 62

Retently

JANUARY 13, 2025

Look for tools that allow you to customize surveys to match your branding, tone, and audience preferences. Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Even better? What Makes It Unique?

Measurement 116

Measurement Effort Score Multi-Channel Net Promoter Score 116

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. This article focuses on how the NFL (National Football League for those outside the US) continues to work on the customer/fan experience. So how do you keep things fresh and interesting?

2025 73

2025 Article Customer Service Sports 73

BirdEye

DECEMBER 28, 2024

Build brand awareness The goal is not to convert diners at every Google search. However, consistently appearing at the top of local rankings boosts brand recall and awareness, eventually leading to a higher lead conversion rate. Feature your menu in an easily readable, text-based format that search engines can crawl.

Social Media 97

Social Media Books Events Demo 97

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 195

Retail Customer Experience Social Media NPS 195

Optimove

OCTOBER 29, 2024

This surge in AI capabilities has also impacted how we create personalized digital experiences for our customers, and Opti-X is leading the way in leveraging this technology. Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever.

Download 52

Download Sports Events Customer Journey 52

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Brands 98

Brands Social Media Insights Feedback 98

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

InMoment XI

APRIL 25, 2024

And, of those consumers, only 34% of them would recommend their brand to friends and family. This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers. Creating educational content shows your customers that you value them and that you want them to succeed.

Financial 195

Financial Management Banking Insurance 195

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. It’s an opportunity that your company can capitalize on today.

Social Media 195

Social Media Healthcare Retail Insights 195

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Prompt service builds trust, while personalized updates keep customers engaged.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Alida

NOVEMBER 23, 2018

Vision Critical recently hosted an Agile CX lunch event in the city of Melbourne. Across the group of 20 CX and insights leaders, we were fortunate to have an array of industries and brands attend, including Foxtel, Myer, ME Bank and Carsales. Attract’ relates to brand awareness, equity and interest in the solutions.

Brands 113

Brands Banking Metrics Insights 113

Optimove

DECEMBER 19, 2024

By leveraging advanced segmentation, predictive analytics, and real-time targeting, retailers were able to deliver hyper-relevant messages that resonated with both existing and new customers. Targeted Offers : Promotions were customized based on individual preferences and past behavior, driving conversions.

Retail 59

Retail 2024 Download Lifetime Customer 59

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way.

Retail 109

Retail NPS Touchpoint Feedback 109

Retently

MARCH 17, 2025

Some reports get ignored because they track the wrong things, while others fail to connect the dots between customer issues and business impact. Tracks how customer sentiment, retention, and support efficiency have evolved over time. customer sentiment via NPS, CSAT, CES) How has our customer retention rate changed year-over-year?

Insights 90

Insights NPS Metrics Customer Satisfaction 90

InMoment XI

JANUARY 30, 2024

Satisfied customers are more likely to become repeat customers and advocates for the brand. Personalized Interactions: CXM software allows businesses to collect and analyze customer data, enabling personalized interactions. What Percentage of Your Total Customer Base Relies on You for Enterprise CX Programs?

Customer Experience Management 221

Customer Experience Management Customer Experience Management Roadmap 221

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. The next step is to take a long view when looking at customer relationships.

Customer Experience 195

Customer Experience Social Media E Commerce Retail 195

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values? SABRA/TOSTITOS + LYFT.

Brands 94

Brands Marketing 2016 Consumers 94

Customer Bliss

SEPTEMBER 12, 2017

Rachael walks us through her path to provide Cisco with crucial information that created insights around Cisco’s customer base — and how she is building capabilities inside the organization to value customers, show impact, and focus on their priorities. . Long-term brand campaigns vs. short-term brand campaigns.

2007 0

2007 B2B Leadership Events 0

Optimove

DECEMBER 18, 2024

Lessons for LATAM Operators: Predictive Send Times: Analyze data to identify the optimal time of day or week to send promotions, such as pre-game offers for key sporting events. Event-Based Campaigns: Use real-time data to trigger messages during live events, enhancing excitement and encouraging in-play betting.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

PeopleMetrics

APRIL 10, 2017

Customers can buy things anywhere. You’re selling your brand, and for customers to become promoters, they need to love your brand. When you interact with customers and show them that you value their opinions, your customers will think and speak positively about your brand. Hold Events.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

BirdEye

JANUARY 12, 2024

In other words, hyperlocal social media marketing ensures that your message resonates with the people who are most likely to visit your store, use your services, or engage with your brand. Leverage local events and trends Share stories, images, and videos that reflect local lifestyles, landmarks, and interests. Watch the Free Demo Now.

Social Media 109

Social Media Marketing Events Advertising 109

SurveySensum

OCTOBER 31, 2024

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? Why is Digital Customer Engagement Important? Let’s discover.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

InMoment XI

NOVEMBER 15, 2023

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. Who Needs Customer Experience Analytics?

Insights 243

Insights E Commerce Customer Experience E-support 243

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Optimove

JANUARY 8, 2025

One Email = One Goal : Are you aiming to promote a sale, re-engage churned customers, drive event registrations, or introduce a new product? Optimove Insight : Brands that optimize emails for mobile experience 24% higher engagement rates compared to those using desktop-only designs. #5 Keep CTAs prominent and tap-friendly.

Marketing 52

Marketing Download ROI 2025 52

Zeisler Consulting

NOVEMBER 12, 2024

When you read that first sentence, you probably conjured in your mind a picture of that guy who shows up to the networking events with a bunch of his business cards, introducing himself around telling people what he does and asking, “Do you know anybody who needs that?” But hear me out; I don’t mean it the way you probably think I do.

Consulting 72

Consulting Definition Events Connections 72

BirdEye

NOVEMBER 21, 2023

In this blog, we’ll explore 18 proven jewelry store marketing strategies to capture attention, strengthen your brand, and drive sales. Jewelry store marketing refers to jewelry retailers’ strategies and tactics to promote their business and products, attract customers, and drive sales. Watch a demo now.

Marketing 111

Marketing Social Media Advertising Events 111

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Participate in local events 17. Keep in mind that your website is your digital storefront and should align with your brand and messaging. Pay-per-click (PPC) advertising 12.

Seminar 98

Seminar Social Media Advertising Workshop 98

InMoment XI

JUNE 22, 2022

Your brand image is arguably the most important, but things like recipient demographics and the industry you’re playing in should also play a role. What you use to customize the subject line will obviously depend on the data you have on the customer. Or a virtual event they attended.

Net Promoter Score 195

Net Promoter Score NPS Reference Feedback 195

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

CSM Magazine

SEPTEMBER 16, 2022

Every year, Black Friday presents an opportunity for retailers to look beyond driving sales to acquire high-quality customers who keep coming back. But with the event now an almost month-long affair, knowing how to navigate this peak sales period can be t ricky. . Turning customers into loyal brand advocates .

Brands 52

Brands Reference Events Sales 52

Interactions

MARCH 19, 2020

We’ve seen travel bans, the cancellation of public events, and work-from-home mandates. Businesses across industries are trying their best to keep their employees and customers calm, safe, and productive during these testing times. . Event managers are canceling and postponing events. Lead with empathy.

Customer Service 96

Customer Service Contact Center Travel Airlines 96

Thematic

MARCH 2, 2025

Imagine losing 73% of your customers simply because they had a bad experience with your brand. This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. Why should your business rely on customer insights?

Customer Insights 62

Customer Insights Insights Social Media Feedback 62

SurveySensum

DECEMBER 18, 2024

Promoters: These are customers who rate your product or service highly, giving a score of 9 or 10 on the NPS scale. They are extremely satisfied with their experience and are likely to become repeat customers or even brand advocates. For example, converting detractors to promoters and leveraging promoters as brand ambassadors.

Net Promoter Score 52

Net Promoter Score NPS Insurance Metrics 52

Totango

AUGUST 23, 2022

Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy. What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand.

Touchpoint 122

Touchpoint Customer Journey B2B Customer Journey Mapping 122

BirdEye

NOVEMBER 21, 2023

Marketing for interior designers involves online marketing strategies like social media marketing, networking, and targeted advertising, and offline approaches like networking and attending events. This nurtures client relationships, keeps the brand in mind, and can lead to repeat business and referrals.

Marketing 111

Marketing Social Media Advertising Workshop 111