Brands Customer Base Marketing 
eglobalis
OCTOBER 21, 2024
Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%. This impact is particularly damaging for mature companies, which often have a large, established customer base. Best practices often emphasize transparency and honesty in customer interactions.
InMoment XI
JULY 7, 2022
For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.
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eglobalis
DECEMBER 11, 2024
By testing different technological solutions like chatbots, AI-driven customer service , and personalized recommendation engines companies can identify the most effective tools to enhance customer interactions and streamline processes. Cultural Adaptation In a global market, cultural nuances significantly impact customer experience.
InMoment XI
MAY 14, 2022
In what ways do your favorite brands help create your personal brand? Over the past few decades, InMoment has collected and analyzed feedback from billions of customer experiences. So, Why Do Customers Choose Their Favorite Brands? A Few Examples from Best-In-Class Brands. Brands like Nike, Tiffany & Co.,
eglobalis
AUGUST 13, 2024
Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. However, Samsung’s influence extends far beyond consumer electronics.
InMoment XI
OCTOBER 10, 2024
Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it. To make sure your brand can benefit from the use of social media, you need to implement social media management. What is Social Media Management? Why is Social Media Management Important?
InMoment XI
NOVEMBER 18, 2024
Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. To capitalize on those behaviors, you need to be able to perform customer behavior analysis. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.
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