GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

InMoment XI

NOVEMBER 30, 2023

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 284

Brands Management Multi-Channel Social Media 284

eglobalis

FEBRUARY 3, 2025

Example: A manufacturing company using Salesforce Einstein saw a 25% increase in customer engagement by delivering personalized product recommendations based on past purchases and browsing behaviour. Similarly, Salesforce has been using its Journey Builder tool since 2014 to help businesses create personalized customer journeys.

B2B 391

B2B Customer Experience 2014 Customer Satisfaction 391

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

eglobalis

JULY 31, 2024

CDPs and data integration tools streamline data collection and unify customer profiles, providing a holistic view that aids in delivering consistent and personalized experiences. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

eglobalis

JANUARY 28, 2025

For those unfamiliar, Paul is a superstar in CRM, customer engagement, and customer experience (CX) worldwide. A General Overview of The Commonwealth of Self Interest Paul Greenberg’s book provides a comprehensive framework for understanding customer engagement and business success.

Books 195

Books Customer Centricity Events 2019 195

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. A strong online reputation can lead to increased trust and credibility, which are vital for attracting and retaining customers.

Brands 195

Brands Management Social Media E Commerce 195

InMoment XI

MARCH 26, 2025

Benefits of Shortening Customer Surveys There are plenty of reasons to move away from long annual surveys in favor of more frequent microsurveys. Improved Data Quality and Accuracy One reason brands go for longer surveys is data quantity. A well-designed, concise survey can actively improve brand perception and customer satisfaction.

Insights 195

Insights White Paper Customers Brands 195

SurveySensum

OCTOBER 31, 2024

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? What is Digital Customer Engagement? But, that’s not all.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

BirdEye

MARCH 6, 2025

And whats generating much attention as a powerful differentiating factor in customer engagement are AI chatbots. Platforms like Birdeye Chatbot AI dont just answer questions, they are changing the way businesses interact with their customers. Lets take a closer look at why AI chatbots are a must-have tool for modern marketers.

Customer Engagement 52

Customer Engagement Engagement Marketing Banking 52

Beyond Philosophy

MAY 11, 2023

In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences.

Customer Engagement 157

Customer Engagement Engagement Social Media Definition 157

eglobalis

SEPTEMBER 5, 2024

CS ensures customers reach their desired outcomes and adopt the product successfully, while CX captures the emotional and experiential aspects of the entire journey with your brand. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Metrics 429

Metrics Customer Success 2024 2023 429

InMoment XI

OCTOBER 29, 2024

A loyal customer is a valuable asset to your business. In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. What Is Customer Loyalty? Even though they often engage with you, your competitors can still sway them.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

SurveySensum

OCTOBER 22, 2024

These surveys help businesses engage with their customers in the digital world with the help of quick and engaging methods like polls, quizzes, etc. With this survey, businesses can interact directly with their followers, collect real-time customer insights, and enhance customer engagement.

Social Media 52

Social Media Customer Engagement Engagement Feedback 52

InMoment XI

FEBRUARY 3, 2025

CI technology enables real-time insights into customers not just as a whole but also divided into locations. With clearer insights into how users in each specific location are responding, brands can target them with ever more personalized marketing.

Social Media 195

Social Media Events Call Center Multi-Channel 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. To capitalize on those behaviors, you need to be able to perform customer behavior analysis. It sheds light on preferred products, purchasing frequency, and typical customer journeys.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

ShepHyken

JANUARY 28, 2025

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What role do loyalty programs play in enhancing customer engagement? Can loyalty programs drive repeat business without sacrificing the quality of customer experience?

Loyalty Programs 86

Loyalty Programs Loyalty Customer Experience Rewards Programs 86

InMoment XI

OCTOBER 21, 2021

From this definition, we see clearly that two or more parties are required for an interaction; for example, a company or brand and a prospect or customer. What Is a Customer Experience? I would classify them as engagements. Thus, not all engagements are interactions. If they are not interactions, what are they?

Interaction 361

Interaction Customer Experience Definition Customers 361

ShepHyken

JULY 7, 2023

He writes about how using mobile apps can enhance customer engagement. This has led businesses to mobile application development in order to attract more users and provide high-quality engagement. Read Shep’s latest Forbes article: Top 10 Brands For Excellent Customer Service: Amazon, Walmart, Target, Apple & More

Customer Engagement 118

Customer Engagement Engagement Social Media Customer Satisfaction 118

Optimove

FEBRUARY 17, 2025

This principle suggests that a prospective customer needs to encounter a brands message at least seven times before taking action. A simple, yet powerful concept, the Marketing Rule of 7 asserts that consumers need to encounter a brands message at least seven times before it sticks. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

InMoment XI

OCTOBER 17, 2024

In fact, 66% of customers expect companies to understand their needs. With the help of the tried-and-tested customer feedback questionnaire, businesses can take the first step toward boosting satisfaction, retention, and brand reputation. What is a Customer Feedback Questionnaire? How did you hear about our company?

Feedback 195

Feedback Insights Customers Banking 195

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

Customer Engagement 118

Customer Engagement Engagement Competitive Advantage Entertainment 118

BirdEye

FEBRUARY 4, 2025

But here’s the catch: Reputation management isnt just about tracking online reviewsits about taking control of your brands online reputation across digital channels. Bottom line up front Your brand's online reputation is a business asset. Bottom line up front Your brand's online reputation is a business asset.

Brands 52

Brands Management Multi-Channel Social Media 52

eglobalis

MARCH 30, 2025

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds.

Banking 326

Banking NPS B2B Social Media 326

Retently

NOVEMBER 13, 2024

A seamless, personalized, and engaging buyer journey is the difference between a one-time shopper and a loyal customer. This is why Customer Experience has become the heart of online retail success. One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). Let’s dive in!

Retail 145

Retail Social Media Technology Brands 145

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

Customer experience, by its very definition, is happening whether you are intentional or not. The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer.

Customer Journey 373

Customer Journey Reference Customer Journey Mapping Brands 373

Experience Investigators by 360Connext

JUNE 22, 2021

Do you know who your at-risk customers are, where they are in the journey, and where they might drift off to? The relationship between a brand and its customers is like any other relationship. Once customers become great customers, there might be an emphasis on customer advocacy programs or customer loyalty initiatives.

Customer Journey Mapping 297

Customer Journey Mapping Customer Journey E-support Customers 297

CSM Magazine

DECEMBER 16, 2024

By crafting messages that resonate with the audience and leveraging each channels points of strength, enterprises will be able to automate marketing tasks and augment response rates, while maintaining consistent brand voice and relevance with their customers.

Communication 52

Communication Engagement Customer Engagement 2025 52

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers?

Customer Journey 126

Customer Journey Brands Sales Contact Center 126

Braze

MAY 31, 2024

A survey of 1,900 global marketing leaders reveals opportunities for brands to create an exceptional cross-channel experience that drives revenue and retention.

Brands 99

Brands Customer Engagement Engagement Marketing 99

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. My Comment: One of my favorite customer experience topics is loyalty programs. However you see it, its a concept to consider.

2025 80

2025 Article Customer Service Loyalty Programs 80

ShepHyken

FEBRUARY 9, 2025

Fresh Ideas to Spark Customer Engagement by Dan Pratt (Call Centre Helper) Customer engagement is critical to maintaining a loyal customer base, but achieving this consistently is a challenge! Over the years, CX has evolved with new ideas, enhancements, and technology that drive a better experience and engagement.

2025 74

2025 Article Customer Service Sports 74

Doing CX Right

OCTOBER 21, 2023

Award-winning podcaster, Stacy Sherman, highlights its role to amplify speakers, boost brands, and enrich customer engagement. The post Podcasting Power: Elevating Brands & Speakers appeared first on Doing CX Right. Why does podcasting matter?

Brands 116

Brands Customer Engagement Engagement Customers 116

CSM Magazine

NOVEMBER 26, 2024

A well-designed customer journey has become essential for brand success, with 73% of consumers emphasizing that customer experience strongly influences their purchasing choices. In customer engagement, AI enables businesses to examine behaviors, trends, and preferences, leading to more personalized and meaningful interactions.

Interaction 52

Interaction Engagement E Commerce E-support 52

CloudCherry

AUGUST 17, 2018

How do successful brands stand out from the rest of the crowd? It’s the constant and unending focus on the customer experience. The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel.

CEM 281

CEM Customer Relationship Management Customer Experience Management Customer Relationships 281