GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

eglobalis

JANUARY 28, 2025

Mindshift by Brian Solis , I had personally brought from Germany for Brian to signmaking this day extra special since I have read almost all his books since Engage. For those unfamiliar, Paul is a superstar in CRM, customer engagement, and customer experience (CX) worldwide. What can I say?

Books 195

Books Customer Centricity Events 2019 195

InMoment XI

NOVEMBER 30, 2023

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 284

Brands Management Multi-Channel Social Media 284

eglobalis

JULY 31, 2024

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. Continuous Personalization Customers expect personalized interactions at every touchpoint.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

BirdEye

MARCH 6, 2025

And whats generating much attention as a powerful differentiating factor in customer engagement are AI chatbots. Platforms like Birdeye Chatbot AI dont just answer questions, they are changing the way businesses interact with their customers. Lets take a closer look at why AI chatbots are a must-have tool for modern marketers.

Customer Engagement 52

Customer Engagement Engagement Marketing Banking 52

SurveySensum

OCTOBER 31, 2024

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? What is Digital Customer Engagement? But, that’s not all.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

InMoment XI

OCTOBER 29, 2024

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge. What Is Customer Loyalty?

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

Beyond Philosophy

MAY 11, 2023

In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences.

Customer Engagement 157

Customer Engagement Engagement Social Media Definition 157

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. To capitalize on those behaviors, you need to be able to perform customer behavior analysis. It sheds light on preferred products, purchasing frequency, and typical customer journeys.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

SurveySensum

OCTOBER 22, 2024

What are Social Media Survey Questions (With Example) Social media surveys are used to gather feedback from customers via social media platforms like Instagram, Twitter, LinkedIn, etc. These surveys help businesses engage with their customers in the digital world with the help of quick and engaging methods like polls, quizzes, etc.

Social Media 52

Social Media Customer Engagement Engagement Feedback 52

eglobalis

SEPTEMBER 5, 2024

What if the secret to skyrocketing your revenue lies in understanding not just what your customers do, but how they feel? In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged.

Metrics 429

Metrics Customer Success 2024 2023 429

CSM Magazine

NOVEMBER 26, 2024

A well-designed customer journey has become essential for brand success, with 73% of consumers emphasizing that customer experience strongly influences their purchasing choices. In customer engagement, AI enables businesses to examine behaviors, trends, and preferences, leading to more personalized and meaningful interactions.

Interaction 52

Interaction Engagement E Commerce E-support 52

InMoment XI

FEBRUARY 3, 2025

CI technology enables real-time insights into customers not just as a whole but also divided into locations. With clearer insights into how users in each specific location are responding, brands can target them with ever more personalized marketing. Better Campaign ROI CI-enhanced marketing can also improve your campaign ROI.

Social Media 195

Social Media Events Call Center Multi-Channel 195

InMoment XI

MARCH 26, 2025

Benefits of Shortening Customer Surveys There are plenty of reasons to move away from long annual surveys in favor of more frequent microsurveys. Improved Data Quality and Accuracy One reason brands go for longer surveys is data quantity. A well-designed, concise survey can actively improve brand perception and customer satisfaction.

Insights 195

Insights White Paper Customers Brands 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. A strong online reputation can lead to increased trust and credibility, which are vital for attracting and retaining customers.

Brands 195

Brands Management Social Media E Commerce 195

ShepHyken

JULY 7, 2023

He writes about how using mobile apps can enhance customer engagement. This has led businesses to mobile application development in order to attract more users and provide high-quality engagement. Customers love it when their solutions are provided promptly, and they know that their concerns will be heard on priority.

Customer Engagement 118

Customer Engagement Engagement Social Media Customer Satisfaction 118

InMoment XI

OCTOBER 21, 2021

From this definition, we see clearly that two or more parties are required for an interaction; for example, a company or brand and a prospect or customer. What Is a Customer Experience? I would classify them as engagements. Thus, not all engagements are interactions. If they are not interactions, what are they?

Interaction 361

Interaction Customer Experience Definition Customers 361

Optimove

FEBRUARY 17, 2025

By integrating multi-channel strategies, real-time analytics, and dynamic personalization, retailers can optimize each customer journey, ensuring messages resonate and drive engagement. This principle suggests that a prospective customer needs to encounter a brands message at least seven times before taking action.

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

eglobalis

MARCH 30, 2025

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. A prime example is the enterprise software sector.

Banking 326

Banking NPS B2B Social Media 326

ShepHyken

JANUARY 28, 2025

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What role do loyalty programs play in enhancing customer engagement? Can loyalty programs drive repeat business without sacrificing the quality of customer experience?

Loyalty Programs 88

Loyalty Programs Loyalty Customer Experience Rewards Programs 88

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

Customer Engagement 118

Customer Engagement Engagement Competitive Advantage Entertainment 118

CSM Magazine

DECEMBER 16, 2024

Seamlessly integrating with communication channels and live agent interfaces, the portfolio harnesses Generative AI (GenAI) to deliver a competitive advantage through streamlined, personalized, and highly engaging customer interactions.

Communication 52

Communication Engagement Customer Engagement Competitive Advantage 52

Retently

NOVEMBER 13, 2024

A seamless, personalized, and engaging buyer journey is the difference between a one-time shopper and a loyal customer. This is why Customer Experience has become the heart of online retail success. One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). Let’s dive in!

Retail 144

Retail Social Media Technology Brands 144

InMoment XI

OCTOBER 17, 2024

In fact, 66% of customers expect companies to understand their needs. With the help of the tried-and-tested customer feedback questionnaire, businesses can take the first step toward boosting satisfaction, retention, and brand reputation. What is a Customer Feedback Questionnaire? How did you hear about our company?

Feedback 195

Feedback Insights Customers Banking 195

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

Experience Investigators by 360Connext

JUNE 22, 2021

Do you know who your at-risk customers are, where they are in the journey, and where they might drift off to? The relationship between a brand and its customers is like any other relationship. Once customers become great customers, there might be an emphasis on customer advocacy programs or customer loyalty initiatives.

Customer Journey Mapping 297

Customer Journey Mapping Customer Journey E-support Customers 297

BirdEye

FEBRUARY 4, 2025

But here’s the catch: Reputation management isnt just about tracking online reviewsits about taking control of your brands online reputation across digital channels. Bottom line up front Your brand's online reputation is a business asset. Bottom line up front Your brand's online reputation is a business asset.

Brands 52

Brands Management Multi-Channel Social Media 52

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. My Comment: One of my favorite customer experience topics is loyalty programs. However you see it, its a concept to consider.

2025 82

2025 Article Customer Service Loyalty Programs 82

Braze

OCTOBER 18, 2023

To help brands dig deeper into what's possible for customer engagement with the right technology at their fingertips, Braze brought together more than 70 speakers—including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts—at our annual Forge…

Customer Engagement 114

Customer Engagement Technology Engagement 2023 114

InMoment XI

MARCH 22, 2025

Keeping customers happy and engaged is an excellent first step. But, if were being honest, keeping track of customer relationships with your brandespecially when you have thousands of interactionsisnt exactly a walk in the park. Some issues may inadvertently slip through the cracks, causing customers to look elsewhere.

Average Handle Time 195

Average Handle Time Contact Center Customer Retention Touchpoint 195

ShepHyken

FEBRUARY 9, 2025

Fresh Ideas to Spark Customer Engagement by Dan Pratt (Call Centre Helper) Customer engagement is critical to maintaining a loyal customer base, but achieving this consistently is a challenge! Over the years, CX has evolved with new ideas, enhancements, and technology that drive a better experience and engagement.

2025 75

2025 Article Customer Service Sports 75

GetFeedback

JULY 24, 2018

Bain & Company once surveyed 362 companies, and 80% said they delivered a “superior customer experience.” ” But according to their customers, only 8% really did. In this age of hyperconnectivity , brands can engage their customers in more ways than ever, yet they’re failing to meet their needs.

Customer Experience 277

Customer Experience Touchpoint Customer Journey Mapping Definition 277

Braze

MAY 31, 2024

A survey of 1,900 global marketing leaders reveals opportunities for brands to create an exceptional cross-channel experience that drives revenue and retention.

Brands 99

Brands Customer Engagement Engagement Marketing 99

Braze

JULY 3, 2024

Explore the transformative trends in customer engagement for 2024, including AI-driven personalization, comprehensive data utilization, and integrated cross-channel strategies. Learn how these innovations are setting new standards in marketing and how your brand can leverage them to build stronger,…

2024 83

2024 Customer Engagement Engagement Innovation 83

Braze

JUNE 20, 2024

Explore how marketing leaders can leverage AI and creativity to transform customer engagement with insights from Mariam Asmar, VP of Strategic Consulting at Braze. The article details the Flamework Framework, showcasing how top-performing brands can revolutionize their marketing strategies and…

Customer Engagement 86

Customer Engagement Engagement Consulting Article 86