ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

2025 74

2025 Article Customer Service Sports 74

Alida

AUGUST 24, 2016

I’m personally attracted to entrepreneurial culture, great branding and inspirational ideas. What makes your brand stand out enough to attract Millennials? How will you keep us engaged? Bonus tip: Engage with your Millennial employees on an ongoing basis. What matters most to your Millennial workforce?

Engagement 162

Engagement Culture Sports 2015 162

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Employee Engagement: Your employees are people, and likely support the same team or local causes.

Sports 167

Sports Rewards Programs Transportation Books 167

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69

Sports Multi-Channel 2012 Download 69

PeopleMetrics

MARCH 27, 2025

When leveraged properly, these alerts can be the foundation for something much bigger: a brand ambassador program. At PeopleMetrics, our Brand Ambassador Awards go to frontline employees who rack up the most recognition alerts. Why This Matters Employee engagement and customer experience are two sides of the same coin!

Sports 62

Sports Management Culture Customer Centricity 62

InMoment XI

FEBRUARY 15, 2023

The Five Stages of the Continuous Improvement framework: Stage #1: Design Clearly design an experience strategy that aligns with overall company goals and brand promise, driving customer outcomes.

Sports 221

Sports Leadership Lifetime Customer ROI 221

Optimove

DECEMBER 18, 2024

It draws lessons from Europe’s advanced operators to help LATAM marketers optimize player engagement, improve retention, and ensure relevance through personalized campaigns. As LATAM operators scale, they can follow a blueprint and gain invaluable lessons from Europe, the global leader in iGaming and sports betting.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

ProProfs Chat

NOVEMBER 19, 2021

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. To what extent do you agree or disagree with the statement: I found value in using the products from [brand name] ? Have you ever purchased a product/service from [brand name]?

Engagement 98

Engagement Sports Net Promoter Score Webinar 98

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.

Download 52

Download Sports Events Customer Journey 52

Experience Investigators by 360Connext

DECEMBER 8, 2020

Are there leaders who aren’t engaged with the work around improving the customer experience who should be? Customer experience is a team sport. If you can’t connect your CX work to business results, it’s time to consider why not, too. Is there information you don’t have access to that would make this easier?

Customer Experience 329

Customer Experience Net Promoter Score 2020 Leadership 329

Beyond Philosophy

JANUARY 14, 2016

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. In Brands We Trust—Until They Disappoint Us! Each one of these car companies is a well-known brand. As well known car brands, each of us has thoughts and feelings about them. We as consumers love brands.

Consumers 101

Consumers Brands Transportation Fashion 101

C Space

JANUARY 18, 2021

The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? Over the next 12 weeks, we’ll be sharing what we’ve discovered about the state of the customer, now – and the implications for brands. Here are the five brands to watch to watch in 2021.

Engagement 116

Engagement 2020 2021 Financial 116

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Two very different CX is a Team Sport analogies may be surprising to you.

Sports 62

Sports Chief Customer Officer 2024 Customer Centricity 62

PeopleMetrics

OCTOBER 31, 2014

And we meandered our way to an interesting question: What is the difference between brand and customer experience? That’s Mine”: A Short History of Brand. The concept of “brand” originates from cattle ranching. Brand” translated to marketing and advertising naturally: that world is one of insignias (i.e.,

Brands 103

Brands Customer Experience Culture Sports 103

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Sports 62

Sports Feedback Call Center Brands 62

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets. The result?

Connections 52

Connections Marketing 2025 Rewards Programs 52

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Who Needs to Know What We’re Doing? Who Needs to Approve?

Document 358

Document Net Promoter Score Government Leadership 358

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. Customers want to know what to expect each time they visit.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

Beyond Philosophy

JUNE 4, 2015

DICK’S Sporting Goods use technology to their advantage. the sporting goods retailer gives all their in-store employees a mobile device they use to help Customers order online or take them to an interactive kiosk to find a product and order it. Colin is an international author of four bestselling books and an engaging keynote speaker.

E Commerce 141

E Commerce Sports Retail Omnichannel 141

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising 2019 106

Oracle

JANUARY 17, 2019

It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

ClearAction

JUNE 8, 2015

In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Such a loose confederation would never fly in sports! Creating World-Class Customer Experience Teams.

Customer Experience 94

Customer Experience Sports Chief Customer Officer Customer Centricity 94

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Sports 52

Sports Multi-Channel Download Loyalty 52

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Several brands already do this well.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

CSM Magazine

OCTOBER 24, 2024

The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.

Sports 52

Sports Transportation Events Entertainment 52

transcosmos Information Systems

AUGUST 17, 2017

A true omni-channel engagement experience extends beyond your brand’s universe. Here are the reasons you should offer an omni-channel engagement to improve customer experience. Customers interact with brands through different touch points, be it by phone, email, social media, or your website.

Engagement 75

Engagement E Commerce Customer Experience Social Media 75

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Consumers 67

Beyond Philosophy

FEBRUARY 17, 2020

Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Now, brands do this all the time, but the direct response was not the norm back then. In other words, brands behave like humans in these channels. Messina is an expert on this subject.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76