NetBase

SEPTEMBER 18, 2019

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

Fashion 53

Fashion 2019 Events 2012 53

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 40

Fashion Apparel Transportation Consumers 40

Alida

JUNE 5, 2017

Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. Nike isn’t the only retailer to hire a CDO. A tech background helps.

Fashion 154

Fashion Retail E Commerce 2014 154

2020 Research

APRIL 8, 2024

Gen C’s impact will be felt across various industries including education, wellness, fashion, tech, and media. Learn how As Gen Cers continue to enter adulthood over the next seven years, brands should not assume they’ll follow the stereotype of young adults spending frivolously. Looking to connect with a Gen C audience?

Connections 52

Connections Brands Fashion Entertainment 52

Forrester's Customer Insights

JUNE 5, 2024

We reviewed luxury fashion brands across their long-term digital success and the strength of their direct-to-consumer operations.

Brands 57

Brands Fashion Consumers B2C 57

NetBase

AUGUST 8, 2019

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business. By how do you find these folks?

Fashion 60

Fashion Retail Brands Travel 60

Brandwatch CX

DECEMBER 15, 2023

There are various definitions of brand health. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. Each metrics plays its own role, but they fit together to make your brand a powerful asset. Each aspect of brand health is important in its own way.

Measurement 105

Measurement Brands Metrics Fashion 105

Oracle

APRIL 3, 2018

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50

Fashion Retail 2005 2011 50

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands 2025 Fashion 2021 95

Brandwatch CX

DECEMBER 15, 2023

There are various definitions of brand health. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. Each metrics plays its own role, but they fit together to make your brand a powerful asset. Each aspect of brand health is important in its own way.

Measurement 98

Measurement Brands Metrics Fashion 98

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. He belongs to the brand! to lose the customer.

Fashion 40

Fashion Touchpoint Retail Brand Values 40

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. But, as evident as it may sound, too many brands still do not do CRM/Relationship Marketing well enough, not to mention those that deprioritize it intentionally.

Brands 98

Brands Fashion 2019 ROI 98

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Retail 154

Retail Social Media Technology Brands 154

Eptica

MARCH 21, 2019

Date: Thursday, March 21, 2019 Author: Olivier Njamfa - CEO & Co-Founder How does CX impact brand trust? Author: Olivier Njamfa - CEO & Co-Founder Trust is central to any brand’s relationship with its customers. The Eptica Digital Trust study aims to analyze just how successfully UK brands are achieving these fundamentals.

Brands 80

Brands 2019 Insurance Fashion 80

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Measurement 64

Measurement Brands Social Media Net Promoter Score 64

Beyond Philosophy

NOVEMBER 17, 2015

Their website claims the brand has 175 shops internationally. Consumers for the luxury brand can look forward to a change in their experience. I’ll be honest, today we are exploring the experience of an industry I know NOTHING about, women’s fashion. One key for a luxury brand is called “aspiration.”

Brand Values 127

Brand Values Retail Brands Fashion 127

Brandwatch CX

JANUARY 30, 2019

We use social media to research brands and get suggestions before we purchase products. We reach out to brands on social media, and expect them to respond to us. As a reflection of both a brand’s promise and a commitment to customer service, social media is every company’s main channel for showcasing customer experience.

Brands 95

Brands Customer Experience Social Media Airlines 95

Optimove

AUGUST 11, 2022

That is certainly not the case with many brands’ new clients’ acquisition fixation. It’s becoming increasingly expensive to get a client on board, and what do many brands do once they do? The post Brands, Stop Re-acquiring the Same Customer! Attempt to acquire them again using remarketing.

Brands 52

Brands Fashion 2018 Advertising 52

Qualtrics

FEBRUARY 18, 2021

Myntra, India’s leading e-commerce destination for fashion and lifestyle products, is already progressing on its journey to cultivate a sense of belonging among its employees. The post How we encourage belonging among employees: eCommerce fashion brand Myntra appeared first on Qualtrics. Download Now.

Fashion 26

Fashion Brands E Commerce 2021 26

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. Improve the brand experience. Paper Surveys. Mail Surveys. Telephone Surveys.

Customer Experience 195

Customer Experience Fashion White Paper Customers 195

Strativity

DECEMBER 5, 2022

Material Fidelity Index leverages relationship science and identity research to gauge how brands can cultivate deeper customer relationships. This year’s identified top 10 brands are USAA, Lego, Subaru, PlayStation, Toyota, Always, Samsung, Google Maps, Nintendo, and Apple Pay. LOS ANGELES, Dec.

Customer Relationships 52

Customer Relationships Consumers Net Promoter Score Brands 52

InMoment XI

OCTOBER 12, 2022

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. That’s where a closed-loop system comes in! Increase Organizational Agility.

Fashion 370

Fashion Communication Brands Financial 370

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. If this sounds too old-fashioned when marketing to Millennials or GenXers, think again. pre-pandemic.

Marketing 97

Marketing Brands 2020 2021 97

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Insights 60

Insights Brands Social Media Fashion 60

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. Everything the social web offers, your brand should be analyzing, in fact.

Consumers 97

Consumers Brands Social Media Fashion 97

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. Consider the fashion industry.

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

C Space

MARCH 12, 2020

The Brand Move Roundup. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Chris Nurko. Chief Innovation Officer, C Space. Technology.

Brands 52

Brands Airlines E Commerce Travel 52

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. Amazon has changed the face of the American retail industry, forcing brands of all sizes and styles to complete self-assessment in the face of this retail juggernaut.

Retail 54

Retail Brands Fashion 2017 54

Forrester's Customer Insights

FEBRUARY 15, 2023

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. They expect brands to deliver innovative, easy, and emotionally engaging experiences. […]

Innovation 26

Innovation Brands Fashion Consumers 26

Optimove

FEBRUARY 22, 2024

Terminal X , Israel’s pioneering multi-brand e-commerce platform fashion site, partnered with Optimove to enhance customer segmentation and personalization. The retailer is well known for its unique customer experience, offering 200+ brand names and next-day delivery options. So, it turned to Optimove.

Sales 69

Sales E Commerce Multi-Channel Fashion 69

C Space

APRIL 27, 2020

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 27, 2020. million in March.

2020 52

2020 Brands Fashion Download 52

NetBase

MAY 16, 2019

And it’s why we see fashionable new shoe brands highly sought-after this Spring. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”. See a hashtag that aligns with your brand? Just something to note.

Brands 54

Brands Fashion Reference Travel 54

ShepHyken

FEBRUARY 5, 2024

Customers are more likely to return to a brand that offers a loyalty program. Incentives such as points, perks, and exclusive rewards not only create a sense of belonging but also inspire customers to make more purchases and choose a brand over others, even if it means paying a slightly higher price.

Loyalty Programs 92

Loyalty Programs Loyalty Fashion Financial 92