The rise of chief digital officers in fashion, luxury and beauty retail
Alida
JUNE 5, 2017
Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. Nike isn’t the only retailer to hire a CDO. A tech background helps.
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