Remove Brands Remove Fashion Remove Loyalty Programs
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Reimagining Customer Loyalty Programs

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. A few of my favorite examples of how brands are getting it right: 1.

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What’s causing the retail apocalypse, and what companies can do about it

Alida

A renowned luxury fashion brand announces deep job cuts. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers.

Retail 173
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How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Is your brand eco-focused?

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68