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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience. Companies such as Under Armour and Disney have already made moves to create an integrated offline and online experience. Others brands are pursuing experiential retailing.

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Challenging Your Focus on Customers

Experience Investigators by 360Connext

Be aware of how often product innovation is discussed as its own end goal, without mentioning how it meets the needs of customers. Observe how your front-line employees interact with customers in a purely transactional way, focusing on products and branding instead of the customer. What’s really meaningful to your customers?

B2B 285
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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Yes, it’s the actual experience you have as a customer with a particular brand or organization. But the definition of a “good” customer experience is based on how you feel after that experience. And that’s why Customer Experience Investigation™ is important if you are a business leader.

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A Preview of Retail Innovation in 2020

Oracle

Retail innovation is constantly evolving, from established brands testing new customer experiences to the changing face of service delivery. What retail innovations are on the horizon for 2020? At Future Stores 2020, helping brands strike that balance is a major focus. Experiential selling moves to the forefront.

Retail 76
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Create An Online Experience That Reduces Cart Abandonment Rates

Second to None

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. This is especially true for retail brands because eCommerce availability has become omnipresent in the industry. 1,2,3,4 [link].

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3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Enhance the current experience with Customer-led innovation. Meld the Worlds. We use them all the time.

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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge customer experience , while 33.5 IBM’s research found that only 19 percent of brands deliver more than a basic level of personalized attention to customers. Add Value by Utilizing Technological Innovations.