Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. This sits at odds with slow, difficult, old-school loyalty marketing (think the fuel points card you lug around in your wallet in hope of receiving a free coffee one day). Technological Innovation.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

ShepHyken

DECEMBER 16, 2024

The Customer Experience Paradox – and How to Overcome It by MARKETING-INTERACTIVE (MARKETING-INTERACTIVE) As consumers tighten their spending after poor experiences, brands face mounting pressure to prioritise CX or risk losing market share. They are repeat and loyal customers who are crucial to a company or brand staying in business.

Article 62

Article Customer Service Loyalty Programs 2024 62

ShepHyken

MAY 13, 2024

Magazine) With the advent of the internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Something has to change, and the author has given companies and brands some ideas to think about. When he talks or writes, I listen. Ease of use.

Article 80

Article Customer Service 2024 Loyalty Programs 80

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration. Louis Magazine (St.

2024 68

2024 Article Customer Service Average Handle Time 68

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both. by Chris Wyper.

Article 67

Article 2022 Customer Service Loyalty Programs 67

ShepHyken

MAY 8, 2023

In many cases, they built their brand, and their differentiation from the big guys, on the idea of personalization — of being closer to their customers than their multinational rivals can be — while also offering more sophistication, a broader offering, and more underlying service capability than small businesses can.

Article 13

Article Customer Service Loyalty Programs 2023 13

ShepHyken

DECEMBER 3, 2023

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. There’s nothing wrong with pushing for repeat business, which I love and promote; just don’t confuse it for an actual loyalty program.

Article 66

Article Customer Service 2023 Loyalty Programs 66

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. A loyalty program doesn’t have to be complicated.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

CSM Magazine

JANUARY 20, 2021

To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Brand loyalty is best defined as your customers’ tendency to make multiple purchases of your goods and services over competitors. Tips To Cultivate Brand Loyalty.

Loyalty 52

Loyalty Brands Rewards Programs Social Media 52

CSM Magazine

AUGUST 21, 2023

Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

SEPTEMBER 1, 2021

Align Your Brand Values. Be aware of your brand image and your audience on social media. To keep these customers delighted, you can offer a loyalty program. You can use social media tools to find out who is driving the most conversations about your brand. Respond Promptly to Customers.

Social Media 93

Social Media Customer Service Exceptional Customer Service Loyalty Programs 93

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Michelli Experience

OCTOBER 24, 2017

A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? – Long Time Passing”. A Different Era.

Loyalty 63

Loyalty Magazine Consulting Loyalty Programs 63

CSM Magazine

JULY 13, 2022

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. The second a customer begins looking for services and products, there is an opportunity for them to interact with your brand. Good experiences at each touchpoint support brand loyalty over time. Imagine this.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

JUNE 4, 2024

Instagram is more than just a social media platform; it’s a powerful tool for brands to connect with their audience. EngageMate: Building Lasting Connections EngageMate focuses on creating lasting connections between brands and their audience. Genuine engagement is crucial for building a loyal following and ensuring long-term success.

Engagement 59

Engagement Loyalty Programs Social Media Loyalty 59

CSM Magazine

SEPTEMBER 26, 2024

When handled adeptly, returns offer a valuable opportunity to reinforce customer trust and enhance brand reputation. Once you empower dedicated staff to resolve return issues swiftly and courteously, customers will feel confident in their decision to shop with your brand.

Customer Satisfaction 52

Customer Satisfaction Loyalty Programs Loyalty Customer Service Representative 52

CSM Magazine

DECEMBER 17, 2024

Enhanced Personalization Todays customers expect brands to know themwhat they want, when they want it, and how they want it. Seamless Loyalty Programs Loyalty programs can deliver massive customer retention benefits when personalized appropriately. This boosts relevance, engages shoppers, and grows conversions.

E Commerce 52

E Commerce Insights E-support Customer Experience 52

CSM Magazine

DECEMBER 14, 2015

Study Reveals Brands are failing at personalization, causing customer experience to suffer and demonstrating need for contextualized experiences. Following an in-depth survey in the U.S., In fact, 91 percent of marketers surveyed are prioritizing improving customer experience through personalization over the next year.

Brands 40

Brands Customer Experience 2015 Loyalty Programs 40

CSM Magazine

FEBRUARY 29, 2024

This will increase the likelihood of customers making a purchase and returning to your brand. Create consistent branding: Ensure that your brand’s messaging and visual identity are consistent across all channels. Personalize these programs based on customer behavior and preferences.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

CSM Magazine

OCTOBER 3, 2024

Reward Loyalty Implement a loyalty program that rewards repeat business. A smart loyalty program keeps customers hooked, making them downright loyal to your brand and less tempted by the competition. Create a Community Building a community around your brand can strengthen customer relationships.

Loyalty Programs 52

Loyalty Programs Customer Retention Exceptional Customer Service Social Media 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

MAY 3, 2021

The question is, though, how do you turn one-time visitors into loyal customers and brand advocates? Here are ten tips to help you get visitors to your ecommerce site to love your brand and become loyal customers. It only takes one bad experience to put a consumer off a brand for life. Be Authentic. Welcome All New Customers.

Loyalty 52

Loyalty Loyalty Programs Exceptional Customer Service Social Media 52

CSM Magazine

OCTOBER 8, 2024

Customer satisfaction fuels profits and high revenue, improves brand reputation, and increases customer loyalty and retention. Reward your customers Customer loyalty program is a strategy of appreciating customers who have grown with your brand. Giving rewards to loyal customers makes them feel valued and special.

Customer Satisfaction 64

Customer Satisfaction Loyalty Programs Loyalty Article 64

CSM Magazine

NOVEMBER 18, 2024

A favourable customer experience has the potential to engender increased customer loyalty, repeat business and positive word-of-mouth recommendations. By offering exemplary service, casinos can distinguish themselves from their competitors and cultivate a robust brand reputation.

E-support 52

E-support Loyalty Programs Customer Service Representative Loyalty 52

CSM Magazine

SEPTEMBER 4, 2019

Repeat customers are more inclined to perform word-of-mouth advertising for your brand. With so many similar products in the market offering consumers with endless options to choose from, it’s no longer enough that you are the most competitively-priced brand in the market, or that your product has incorporated the latest technology.

Loyalty 55

Loyalty Loyalty Programs Social Media Advertising 55

CSM Magazine

MARCH 13, 2024

They can view product demonstrations, usage instructions, or detailed material and sourcing information, enhancing transparency and trust in the brand. Loyalty Programs Instead of carrying multiple loyalty cards, customers can scan a QR code to check-in, accrue points, or redeem rewards.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

CSM Magazine

AUGUST 31, 2016

Implement a customer loyalty program if you do not already have one. From loyal customers to brand advocates. Customer experiences that create an exceptional emotional return for your customers will turn them into brand advocates. When this happens, it creates brand advocates. Do you incent customers to come back?

Customer Service 80

Customer Service Customer Experience Customers Customer Satisfaction 80

CSM Magazine

OCTOBER 21, 2024

A positive customer experience can set you apart from your competitors, ensuring long-term relationships with your clients and fostering brand loyalty. Provide Multiple Communication Channels Customer communication plays a significant role in shaping their overall experience with your brand.

Customer Experience 52

Customer Experience Social Media Customer Centricity Loyalty Programs 52

CSM Magazine

SEPTEMBER 18, 2018

By building such sponsorship relations with high-profile brands, you’ll be able to achieve two aims at once: engaging mobile users and gaining an extra monetization channel. Build original loyalty programs. Among possible solutions are thoroughly-planned loyalty programs that presuppose rewarding users for mobile activity.

Events 56

Events Loyalty Programs Transportation Sports 56

CSM Magazine

JANUARY 27, 2022

Also, consider investing in professional-looking vehicles to enhance brand image. Make sure your HVAC technician is always punctual, looks professional, and behaves accordingly to maintain a positive brand reputation. Create A Loyalty Program. Providing timely HVAC services is also critical. Show You Care.

Loyalty Programs 52

Loyalty Programs Loyalty Customers Technology 52

CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. It makes sense then that promoting customer loyalty should be on every business’s to-do list. Create A Customer Loyalty Program One of the first ideas that usually springs to mind when thinking about retention is customer loyalty programs.

Loyalty 52

Loyalty Customer Service E Commerce Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. For very large businesses, this happens by leveraging their partnerships with other brands.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Storyminers

AUGUST 21, 2018

Most generations are open to receiving emails from brands they already follow. Gen X is less likely to be loyal to a specific brand and open to discounts. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Send Targeted Emails. Take Out Print Ads. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Customers 49