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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Understanding the customer journey end-to-end helps brands innovate around the experience. For example, in the waiting area before boarding the plane in Heathrow Airport, there is a magazine and newspaper rack well-stocked with complimentary publications for passengers. I’ll miss my pre-boarding magazines!).

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From Crisis to Customer Loyalty: What Brands Get Wrong With Product Recalls

CSM Magazine

In the world of fast-moving consumer Goods (FMCG), product recalls are an inevitable challenge that brands must confront. The key question is; what can brands do to be better prepared and mitigate the damage of a recall that is a case of when, rather than if? Peter Gillett, CEO of Marketpoint Recall, provides insight.

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Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Barnes & Noble. Barnes & Noble.

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5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Many C-Level executives are only seen in glossy magazine articles or posed headshots and bios on the corporate site. Help your customers see what’s next and feel involved with the brand they love. Help users find each other and support your brand. Nothing thrills a devoted customer more than being recognized for loyalty.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. He’s the CAO (Chief Amazement Officer) of Shepard Presentations and leading international authority on customer service, CX, and loyalty in business.

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Top 5 Customer Service & CX Articles for Week of March 24, 2025

ShepHyken

So, companies should do everything they can to ensure their reviews are legitimate, and that includes how a company/brand responds to the review. In the past, there have been articles about their loyalty program, but todays loyalty concept transcends the typical points and perks of frequent purchases.

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Top 5 Customer Service & CX Articles for Week of March 31, 2025

ShepHyken

Companies that excel at creating positive and memorable experiences often enjoy higher customer loyalty, increased sales, and a stronger brand reputation. New Survey Reveals Price Hikes Wont Break Customer Loyalty. On the contrary, customers seem willing to pay more to stay loyal to their favourite brands.

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