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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

They want to know how to increase loyalty and revenue and all that good stuff. When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 92% of customers feel a poor service experience decreases their loyalty. We have been there.

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CX 101: Everything You Need to Know About the Customer Satisfaction Survey

InMoment XI

In order to get this, you need to understand what your customers want, how they view your brand, and how they feel about your products and/or services. Having high satisfaction rates is important to your brand for many reasons. It’s every company’s dream to have loyal, lifelong customers.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

This 360-degree understanding enables organizations to identify critical moments of truth that significantly impact customer satisfaction and customer loyalty. By staying ahead of the curve, companies can create a seamless and satisfying customer journey, resulting in increased customer satisfaction and loyalty.

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The Science and Art of CX Goal Setting

InMoment XI

customer likelihood to recommend the brand, customer relationship satisfaction with the brand, or customer retention/repurchase behavior. customer retention and customer loyalty) can take months or years to show effects. customer contact center call, product purchase experience, etc.), Goal Considerations. Some measures (e.g.,

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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

However, even though they’re different, it’s important to point out that one isn’t necessarily better than the other—and brands need both if they want their customer experience (CX) programs to reach their potential. Click here to read our full-length white paper on why your brand needs both VoC and market research.

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Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs.

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty is a digital advertising agency that specializes in customer engagement campaigns for brands such as New Balance, L.L. In my opinion, this excellent White Paper is a must read for anyone with an interest in Customer Experience. You can view and download the full White Paper here. Bean and OxFam.