article thumbnail

Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Understanding the customer journey end-to-end helps brands innovate around the experience. For example, in the waiting area before boarding the plane in Heathrow Airport, there is a magazine and newspaper rack well-stocked with complimentary publications for passengers. I’ll miss my pre-boarding magazines!).

article thumbnail

Top 5 Customer Service & CX Articles for Week of January 13, 2025

ShepHyken

Its about fostering a community of advocates who believe in your brand as much as you do. There are major challenges to address and obstacles to overcome before brands can even start thinking about hyper-personalization. Magazine) Maintaining strong connections to customers is essential to business success. Heres how to do it.

2025 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Barnes & Noble. Barnes & Noble.

article thumbnail

The Dollar Convenience Club

ShepHyken

The word subscription was tied to newspapers and magazines. The predictable schedule and consistent quality create trust and confidence in the brand. Its brand of fun may not be appropriate for everyone, but it is for some companies. Today, almost any business can come up with its own version of a subscription model.

2012 79
article thumbnail

5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Many C-Level executives are only seen in glossy magazine articles or posed headshots and bios on the corporate site. Help your customers see what’s next and feel involved with the brand they love. Help users find each other and support your brand. Help customers get to know your leaders. It’s a means to an end.

article thumbnail

Top 5 Customer Service & CX Articles for Week of November 11, 2024

ShepHyken

11 Brand Strategies to Ensure Product and Service Quality Control by Fast Company Executive Board (Fast Company) Implement these expert tips to maintain customer satisfaction and grow your business at the same time. The result is a dramatic increase in both the number of customers willing to share feedback and the quality of their responses.

2024 69
article thumbnail

What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Let’s chat today.