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5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Social media as a customer service channel is now a given. 67% of consumers have used a company’s social media site for servicing, according to J.D. Instead of hiding behind press releases and formal communication, social media engagement allows organizations to speak directly to customers and prospects.

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7 Effective Ways to Collect Customer Feedback through Social Media

GetFeedback

Collecting feedback allows you to know what your customers think about your brand, your service, and your product; going beyond their simple likes and dislikes and helping you understand and evaluate where you can improve and where you stand among your competition. . Why social media is a gold mine of customer feedback.

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Understanding the customer journey end-to-end helps brands innovate around the experience. For example, in the waiting area before boarding the plane in Heathrow Airport, there is a magazine and newspaper rack well-stocked with complimentary publications for passengers. I’ll miss my pre-boarding magazines!).

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Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Barnes & Noble. Barnes & Noble.

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10 Tips to Improve Social Media Customer Service

CSM Magazine

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Align Your Brand Values. Visitors want to feel that they’re talking with someone real, even on social media.

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How Much Customer Service Should Your Social Media Accounts Handle?

CSM Magazine

The ubiquitous nature of social media and its engagement potential has led companies to increasingly leverage these platforms for customer service purposes. However, it raises the question – how much customer service should your social media accounts handle? The Rationale: Why Social Media for Customer Service?

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Revolutionizing Retail with AI-Driven Customer Experiences

InMoment XI

A retailer would air a commercial on TV or run an ad in a magazine – and cross their fingers that it would resonate with at least a portion of viewers. What’s more, they expect a brand to keep pace as their needs and preferences evolve over time. Today, generic experiences no longer cut it.

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