Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

Experience Investigators by 360Connext

MARCH 5, 2015

Set totally unrealistic expectations in your marketing and sales materials. They wore crowns, had expressions, and even sported jewelry! 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. If you’d like a guide, here are the steps to disappointing any customer.

Customer Service 274

Customer Service Sports Social Media Communication 274

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

2018 0

2018 Marketing Multi-Channel Advertising 0

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Customer experience is a long game and a team sport. Don’t stop with just your industry. Stay in touch with trends and predictions.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

2025 74

2025 Article Customer Service Sports 74

Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. The online community market is now approaching $1 billion in value, and it’s a space that’s projected to continue to grow. The worldwide online communities market will reach $1.2

ROI 254

ROI 2016 E-support Sports 254

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising 2019 106

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. 10 actionable social media strategies to elevate your hotels online marketing Want your hotel to stand out?

Social Media 52

Social Media Hotels Marketing Travel 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

NPS 52

NPS Loyalty Loyalty Programs Sports 52

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69

Sports Multi-Channel 2012 Download 69

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. The point of gifting to customers and employees is to be remembered. Those are memorable.

Sports 80

Sports 2024 Workshop Customer Service Training 80

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Sales 78

InMoment XI

FEBRUARY 15, 2023

The Five Stages of the Continuous Improvement framework: Stage #1: Design Clearly design an experience strategy that aligns with overall company goals and brand promise, driving customer outcomes. But it is critical to have all of these elements in place in order to drive the best CX outcomes.

Sports 221

Sports Leadership Lifetime Customer ROI 221

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Data is highlighted as the cornerstone of competitive advantage.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. This huge success actually shows us the big picture of how markets work. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Sports Social Media 82

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Two very different CX is a Team Sport analogies may be surprising to you.

Sports 62

Sports Chief Customer Officer 2024 Customer Centricity 62

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. Table of contents What is direct marketing? What is direct marketing?

Connections 98

Connections Marketing Social Media Advertising 98

Optimove

OCTOBER 29, 2024

It also helps marketers understand practical applications of AI in their strategies, ultimately driving better results. Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever.

Download 52

Download Sports Events Customer Journey 52

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Sports 62

Sports Feedback Call Center Brands 62

Experience Investigators by 360Connext

JULY 6, 2021

This typically includes leaders from marketing, product development, customer success and customer service. That depends on your organization, of course, but there are a few key players to include. Include any leader who will have direct accountability over the most likely actions required to improve the customer journey.

Document 358

Document Net Promoter Score Government Leadership 358

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Thematic

FEBRUARY 9, 2025

” We even gave you PwC's findings that 32% of customers would stop doing business with a brand they love after just one bad experience. Take note that while NPS ( Net Promoter Score ) measures how likely customers are to recommend a brand, sentiment analysis helps explain why. Tracking customer sentiment can measure this.

NPS 62

NPS Sports Net Promoter Score Hotels 62

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. This is how both luxury and discount brands can have raving fans.

Sports 71

Sports Customer Experience Competitive Advantage Entertainment 71

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Marketing 98

Marketing Social Media Advertising Multi-Channel 98

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . In other words, brands behave like humans in these channels.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

InMoment XI

SEPTEMBER 25, 2024

Sentiment Analysis : Businesses use NLP to analyze customer feedback, reviews, and social media conversations to determine customer sentiment toward their products, services, or brands. Market Intelligence : NLP can analyze many news articles, blog posts, and social media posts.

Insights 195

Insights Social Media Net Promoter Score Events 195

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Consumers 67

Beyond Philosophy

JUNE 4, 2015

So they combined budgets and marketing teams to create one team that did it all together. DICK’S Sporting Goods use technology to their advantage. the sporting goods retailer gives all their in-store employees a mobile device they use to help Customers order online or take them to an interactive kiosk to find a product and order it.

E Commerce 141

E Commerce Sports Retail Omnichannel 141

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. Customers want to know what to expect each time they visit.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

CSM Magazine

FEBRUARY 19, 2024

The popularity of sports betting has risen dramatically over the last five years in the USA. Ever since the Professional and Amateur Sports Protection Act of 1992 was judicially overturned in 2018, every US state were handed the right to develop their own laws on sports betting and gambling. have legal sports betting operations.

Sports 52

Sports Customer Service Poor Customer Service 2018 52

Beyond Philosophy

MAY 25, 2018

and asked them to remove sports from our subscription. But even without the sports, our bill was going to be £50 a month. This is a marketing decoy – a deal that sounds better, but isn’t. It is a relationship between you and a brand. You might expect to be rewarded for this long-term loyalty. Creating Negative Memories.

Magazine 133

Magazine Insurance Sports Travel 133

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on.

Sports 64

Sports Download Definition Presentation 64