Remove Brands Remove Online Experience Remove Retail
article thumbnail

Luxury Retail: Three Elements to Closing the Physical and Digital Experience Gap

InMoment XI

Here are three elements for luxury retail brands’ to consider when closing the gap and delivering that premium level customer journey ! Knowing what’s working and what’s not in each type of experience can teach you how to create a smoother and more connected experience for customers.

Retail 397
article thumbnail

Connecting with Customers In The Moment: How These Brands Nailed It

Experience Investigators by 360Connext

Think of what even your satisfied customers might exclaim while interacting with your brand. This LensCrafters location found a clever way to make them easy to find by adding their branding to something functional. I know I’m not alone when I say I now watch more online video from all over the world than live American TV.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Retail Customer Experience Guide

InMoment XI

It can be argued that the customer experience is more important in retail than any other industry. The retail customer experience is also a complex one. It encompasses the in-store experience just as much as it does the online experience. What is the Retail Customer Experience?

Retail 195
article thumbnail

Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Brick-and-mortar is making a comeback , but many retailers struggle to drive sales. In these precarious times, both established and new retail players need to focus on customer needs. Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience.

article thumbnail

Challenging Your Focus on Customers

Experience Investigators by 360Connext

Observe how your front-line employees interact with customers in a purely transactional way, focusing on products and branding instead of the customer. They are too busy creating their online personas, interacting with brands they love on their own terms. What’s really meaningful to your customers?

B2B 285
article thumbnail

As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

Beyond Philosophy

It’s about brick-and-mortar retail because, after the pandemic, physical retail is bouncing back as people want a real-life experience after the lockdowns and other events. Customer Experience management has been absorbed into Customer Science in the past couple of years; how will that apply to brick and mortar?

Retail 160
article thumbnail

How Understanding Shoppers Can Save Retail

C3Centricity

Because retail is in crisis. If retail as we know it is to return to “normal” – and many, including the HBR have already declared this to be near impossible – it is important to understand what is going on in our shoppers’ brains. Online, even more than offline depends upon capturing customer data.

Retail 143