Remove Communication Remove Customer Relationship Management Remove Marketing
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Effective communication ensures everyone understands and is committed to the CX vision.

article thumbnail

True Customer Loyalty Starts with The Basics: Which Of These Are You Missing?

InMoment XI

Every company executive will agree that having loyal customers is a key to business success. But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty.

Loyalty 389
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

article thumbnail

Slippery Customer Service Issues Put Companies on Thin Ice

Experience Investigators by 360Connext

Those who work inside the company rarely take the time to truly understand what customers go through to fix a real problem. They think they know, because the codes used by customer service reps and customer relationship management software seem to be working just fine. But there’s a way to solve this.

article thumbnail

SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”. With many SaaS products, the end-user is not the client, and their experience must be factored into the customer success equation.

article thumbnail

Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. CRMs are typically used by teams managing the current relationships of clients or accounts.

article thumbnail

A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business. What Is Social Data?