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Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3

eglobalis

ABB contributed robotics use cases; Ericsson brought real-time communication tech. Together, they created wireless automation frameworks that neither could have built alone. Salesforce routinely pilots features with top clients before market release.

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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Wireless text messaging is widely used in the U.S.;

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Unite the Silos and Create an Internal Shared Vision When Implementing a CX Transformation

Customer Bliss

In today’s episode, I chat with Alvin Stokes , Senior VP of Customer Experience at Cable & Wireless Communications (C&W) , and we discuss how he began a CX transformation in an international telecommunications industry spanning 17 markets. Unite the Silos Under a Shared Vision.

Wireless 180
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Can you transform angry customers into loyal ones?

Alida

A study from Applied Marketing Science in collaboration with the social media company highlights the importance of acknowledging negative tweets. The experiment used Twitter data to study customer service interactions in two industries that are rife with customer service complaints: airlines and wireless carriers. “We

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13 stunning stats on patient-centricity

Alida

With the health care IT market expected to be worth $280.25 About 43 percent of respondents have implemented tools to enable patients and providers to communicate through online messaging services. Digital transformation means your patients are also customers. Patients put themselves first.

Wireless 170
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Ad-Blocking Sends Clear CX Message: Get Obnoxious Ads out of my UX

Beyond Philosophy

Apple’s latest operating system iOS 9 allows people to block ads while mobile browsing, a development that has digital marketers and publishers in a twist. But there’s another important message here, straight from the consumers’ thumbs, and it’s important for digital marketers to hear it: You are ruining your online CX with obnoxious ads.

Wireless 139
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Too Big To Care? Why Mega-Mergers Threaten Us

Beyond Philosophy

Both of the mergers will reduce the competition in each of the business sectors so the two merging companies can share costs and pool their resources to accomplish their goals of overtaking a market leader. The T-mobile/Sprint Merger reduces the national wireless carriers in the U.S. wireless landscape.” Cecilia Kang.

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