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The Ultimate Leadership Guide to Creating a Winning Customer-First Culture

C3Centricity

Encouraging leaders to establish and communicate this definition creates a foundation for a company-wide culture that actively listens and adapts to customer feedback. Leadership Example : Lego’s CEO exemplifies customer-centric leadership by implementing programs like Lego Ideas, where customers can directly contribute to product ideas.

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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

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4 customer-based strategies health care can learn from retail

Alida

Encourage engagement and positive behaviors with tech-enabled rewards programs. Gamification as a monetization tool can encourage various user behaviors, such as making purchases, in exchange for extrinsic or intrinsic rewards. Kaiser flipped the traditional health care model by bringing the care directly to the patients.

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What Is Omnichannel, Anyway?

GetFeedback

As a result, they’re capable of using different communication mediums to connect with their target audience. The omnichannel philosophy took this approach and improved it by creating a more customer-centric way of communicating. Customers can resume communication at any point without having to repeat important information.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.” Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers. In particular, transparency is critical.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

How satisfied are you with the communication you received during the delivery process? Communicate Delays Promptly: If there’s a delay or issue, be transparent with customers. Clear communication about delays can prevent dissatisfaction. How satisfied are you with the rewards program?

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How to Increase Customer Retention: 15 Proven Strategies That Work

InteractionMetrics

Here are some common rewards models you can consider offering to your customers: Points-Based Rewards Programs: Points accumulate toward free or discounted items to motivate repeat business (Starbucks does this brilliantly through their My Starbucks Rewards program). No one likes feeling bombarded.