West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Events 98

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Sponsorship opportunities can include music festivals, sporting events, charity events, or even theme parks.

Connections 52

Connections Marketing Advertising Transportation 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Entertainment Contact Center 2019 51

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

Beyond Philosophy

SEPTEMBER 26, 2014

Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise. Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

Sports 130

Sports CEM 2014 Blog 130

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ShepHyken

APRIL 30, 2024

I quoted several people from sports, entertainment and business. For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Connect with Shep on LinkedIn.

2009 95

2009 Entertainment Sports Workshop 95

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

SEPTEMBER 26, 2014

Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise. Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

Sports 60

Sports 2014 Blog Consumers 60

Beyond Philosophy

SEPTEMBER 26, 2014

Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise. Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries.

Sports 60

Sports 2014 Blog Consumers 60

ShepHyken

APRIL 24, 2023

Top Takeaways: When an organization makes customers feel special by getting something that appears to be hard to get, they endear customers to the company and make them feel connected to the brand. This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: What is scarcity in consumer behavior?

Customer Experience 62

Customer Experience Sports Customer Relationships Consumers 62

Kustomer

APRIL 25, 2022

More so than ever before, consumers are invested in making conscious purchase decisions, thoroughly researching the product, and receiving above and beyond customer service. In fact, among surveyed consumers, Kustomer found that 79% believe customer service is extremely important in deciding where to shop. Sales and marketing.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

Optimove

APRIL 15, 2024

Embracing a position-less mindset allows marketers to effectively meet evolving consumer needs, outpace competitors, and drive better business outcomes in today’s dynamic marketing environment. This sentiment reflects a trend towards versatility in a sport. “We’re more than one profession, aren’t we?”

Marketing 59

Marketing Sports Multi-Channel Download 59

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Events 52

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. Case in point: NBC Sports. NBC Sports employed a similar strategy for the social content it produced during the 2018 Winter Olympics.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

NetBase

SEPTEMBER 11, 2020

And why consumers are running to Ross Stores. Before we get going though, here are a few consumer statistics that are meaningful for brands: 67% of consumers say they are likely to spend more with a brand if they have had a positive customer experience. But let’s connect back with the men for this next brand.

Social Media 98

Social Media Sports E Commerce Retail 98

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #4: Human connection.

Brands 99

Brands Social Media Travel Sports 99

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect.

2019 71

2019 Engagement Entertainment Sports 71

ShepHyken

JUNE 13, 2022

CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. The Wall Street Journal) The quality of customer experience offered by consumer-facing brands and government agencies declined in the year through April 2022. Sign Me Up!

2022 68

2022 Article Customer Service Magazine 68

Kustomer

JUNE 2, 2023

WhatsApp Business allows businesses to reach consumers via messaging, and WhatsApp API is a paid-for integration for CRM that’s designed to help larger businesses achieve a similar goal. It sports a strong feature suite for businesses, who have recognized its ability to make reaching customers as easy as texting. What Is WhatsApp?

Customer Retention 91

Customer Retention Omnichannel Sports Customers 91

C Space

FEBRUARY 12, 2020

When we internalize the essence of a brand as a part of who we are and what we want to project to the world — the brand and the consumer become one in vision and values. The brands who get it right are building a sense of connection that’s deeply based on self-expression and values. It connects on an individual level.

Brands 52

Brands Marketing Sports Net Promoter Score 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

Alida

JANUARY 5, 2018

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences.

2018 0

2018 Marketing Multi-Channel Advertising 0

Alida

DECEMBER 14, 2017

In a recent webinar , Darrell Beneker, director of consumer insights at Aurora Health Care, shared how the company uses ongoing insight to inform customer experience (CX) initiatives that create a seamless end-to-end patient journey. The right prognosis for CX with Aurora Health Care from Vision Critical. Stop thinking one size fits all .

E-support 100

E-support Sports Webinar Healthcare 100

CSM Magazine

JULY 20, 2021

Technology advancements in sports have dramatically increased the quality of our favorite contests. Meanwhile, bet3000 bookmakers and internet casinos are freely accessible in the betting world, making it simple for consumers to adapt to the new innovation. Connectivity Improvement. Getting Rid of Injuries.

Sports 52

Sports Social Media Technology Innovation 52

Chadwick Martin Bailey

JANUARY 31, 2020

Here are a few of the highlights: Storytelling is essential in delivering emotional resonance, and helping consumers identify with a brand, content or campaign: There were many talks on the power of storytelling. Consumers desire something that resonates with them, even at the detriment of production quality.

Sports 52

Sports Entertainment Presentation Consumers 52

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. It’s about stepping into a space where digital signage is more than just screens but what draws you into a deeper connection with a brand.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Kustomer

OCTOBER 22, 2020

While we all strive to deliver the best possible experience to our consumers, and use that as a differentiator, sometimes creating an effortless experience , versus “wowing” the customer, can drive just as much brand loyalty. What ESPN fans wanted during the pandemic, was to talk sports. We are fellow fans in the stands.

Sports 96

Sports 2021 2020 Loyalty 96

Optimove

SEPTEMBER 28, 2022

Despite the roaring success of the retail app, 50% of consumers still prefer to shop in a physical store, over 70% favor a combination of in-store and online, and almost 60% combine the in-store experience with the retailer’s mobile app. Connect Directly with your Customers in Real-Time. Bottom line?

Retail 52

Retail Brands Marketing Sports 52

UJET

DECEMBER 10, 2020

Contact centers have more in common with sports teams than you might think. Virtual Agents are designed to be your human agents’ Pippen or Harrison or Gehrig (pick your sport). Virtual Agents are AI-powered assistants that ideally interact with consumers in a human-like way and thus serve as intelligent representatives of your brand.

Virtual Agent 72

Virtual Agent Customer Service Average Handle Time Contact Center 72

UJET

DECEMBER 10, 2020

Contact centers have more in common with sports teams than you might think. Virtual Agents are designed to be your human agents’ Pippen or Harrison or Gehrig (pick your sport). Virtual Agents are AI-powered assistants that ideally interact with consumers in a human-like way and thus serve as intelligent representatives of your brand.

Virtual Agent 72

Virtual Agent Customer Service Average Handle Time Contact Center 72

Avaya

MAY 8, 2019

On any given day, contact center agents at C3i Solutions may field inquiries regarding sports drinks, tires, or pharmaceuticals, just to name a few. Consumers expect to engage wherever, whenever, and however they prefer,” said Michael Dean, CTO. “We

Innovation 74

Innovation Customer Engagement Engagement Contact Center 74

NetBase

MAY 7, 2020

To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe. Knowing how to proceed and advertise in uncharted waters, brands need to be prepared for the unpredictable as consumers have grown selective during this self-isolation. In the U.S.,

Retail 71

Retail Consumers Social Media Government 71