ShepHyken

DECEMBER 16, 2024

Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash. Connect with Shep on LinkedIn.

Article 62

Article Customer Service Loyalty Programs 2024 62

ShepHyken

JANUARY 5, 2025

My Comment: This is an excellent article on customer loyalty programs. It includes compelling reasons to have a program, the benefits of creating one, and findings from research that show what works and what doesnt when it comes to a good loyalty program. The goal is to create an emotional connection.

2025 71

2025 Article Customer Service Loyalty Programs 71

ShepHyken

JANUARY 26, 2025

Consumers Crave More Than Discounts From Loyalty Programs by John Pedini (Forrester) Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). Most agree that loyalty programs make them feel more connected to the brand.

Article 66

Article 2025 Customer Service Loyalty Programs 66

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Workshop 259

ShepHyken

MARCH 10, 2025

Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are. Connect with Shep on LinkedIn.

2025 71

2025 Article Loyalty Programs Customer Service 71

ShepHyken

MARCH 24, 2025

Starbucks Raises the Bar on Customer Loyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. Connect with Shep on LinkedIn.

Article 75

Article 2025 Customer Service Healthcare 75

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

ShepHyken

OCTOBER 20, 2024

Personalization, consistency, fun, trust, and a loyalty program are what helps these brands create customer loyalty. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops. Connect with Shep on LinkedIn. Let’s learn from some of the best.

Article 78

Article 2024 Customer Service 2025 78

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

Article 88

Article Loyalty Programs Customer Service 2024 88

Experience Investigators by 360Connext

MAY 24, 2017

Because the magic of a great customer experience is tied directly to our emotional connection to a brand. “ Am I expected to mention our loyalty program anymore? “…the magic of a great #CustomerExperience is tied directly to our emotional connection…”… Click To Tweet.

Hotels 125

Hotels Workshop Loyalty Programs Webinar 125

ShepHyken

OCTOBER 6, 2024

7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. Here are seven ideas to create emotional connections.

Article 82

Article Customer Service 2024 Loyalty Programs 82

ShepHyken

AUGUST 11, 2024

Good Loyalty Programs Drive Word-of-Mouth Recommendations by Bryan Wassel (Grocery Dive) Most customers will recommend brands with good loyalty programs, but few pass the test and make members feel recognized, a recent study found. Connect with Shep on LinkedIn. But there’s more. Don’t overlook the data!

Article 88

Article Customer Service Loyalty Programs 2024 88

Optimove

JULY 12, 2021

Watch the 3-minute mini-workshop or read the transcript just below it to find out: Customer Engagement – A Key Success Strategy for Any Business. Customer engagement reflects the depth of the emotional connection a customer has with your brand. What Are Some Customer Engagement Strategies? How Do You Measure Customer Engagement?

Customer Engagement 98

Customer Engagement Engagement B2C Workshop 98

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

E Commerce 75

E Commerce Article 2024 Loyalty Programs 75

ShepHyken

SEPTEMBER 8, 2024

Top 5 Ways to Future-Proof Your Loyalty Program by Sara Galloway (The Wise Marketer) Imagine a world where prioritizing customer loyalty is even more relevant tomorrow than it is today. We see this future just ahead of us and believe that adopting the right strategic mindset will separate loyalty leaders from laggards.

Article 88

Article 2024 Customer Service Magazine 88

ShepHyken

APRIL 14, 2024

It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. The Reality May Be the Opposite by Alexandru Nichifor and Scott Duke Kominers (SmartCompany) Loyalty programs enable firms to offer significantly lower prices to some of their customers.

Net Promoter Score 78

Net Promoter Score Article 2024 Loyalty Programs 78

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Article 85

Article 2024 Hotels Customer Service 85

ShepHyken

JUNE 17, 2024

But with Gen Alpha just around the corner, Yasmin Burchill and Mike Wickham of Impression take a look at how best to connect with young consumers. This article has three simple tips on how to connect and attract young consumers. Customers want to create an emotional connection with a business. Connect with Shep on LinkedIn.

2024 88

2024 Article Magazine Customer Service 88

BirdEye

APRIL 25, 2023

Connect with influencers 9. Loyalty incentives programs 15. Host seminars and workshops 18. Connect with influencers Elevate your local business to a whole new level by connecting with influencers. Make sure to update your loyalty program often so it remains fresh and exciting for customers.

Seminar 98

Seminar Social Media Advertising Workshop 98

ShepHyken

JULY 15, 2024

In the current competitive marketplace, however, the key to sustainable growth and success lies in building brand loyalty through emotional connection, a connection between brand and customer that goes beyond promotional tactics. Connect with Shep on LinkedIn. Omnichannel consistency is the best way to accomplish this.

Article 85

Article Customer Service 2024 Magazine 85

ShepHyken

JUNE 30, 2024

Eliminate Inconveniences For Your Customers With These 5 Tips by Brittany Hodak (Brittany Hodak) When it comes to creating an exceptional customer experience, businesses often focus on the big gestures – impressive loyalty programs, flashy gifts, and over-the-top service at one or two big moments. Connect with Shep on LinkedIn.

2024 85

2024 Article Customer Service Retail 85

CSM Magazine

JANUARY 27, 2025

Small wholesalers especially can benefit from this approach since it fosters genuine connections while uncovering pain points. It allows customers to connect with a real person in seconds, creating a more human experience even online. Integrate Systems : Store inventory, payment, and shipping data in one connected system.

Customer Service 52

Customer Service Multi-Channel Social Media Communication 52

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. Connect with Shep on LinkedIn.

Article 71

Article 2023 Customer Service Loyalty Programs 71

ShepHyken

MAY 13, 2024

6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1. My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Ease of use.

Article 78

Article Customer Service 2024 Loyalty Programs 78

ShepHyken

APRIL 24, 2023

The Power of Authentic Branding: Connecting with Customers on a Deeper Level by Syed Balkhi (CustomerThink) In today’s competitive marketplace, it is more important than ever to establish a connection with customers. We must create an experience that connects with them on an emotional level. Connect with Shep on LinkedIn.

Article 13

Article Customer Service Loyalty Programs 2023 13

ShepHyken

SEPTEMBER 10, 2023

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

Article 88

Article 2023 2028 Customer Service 88

ShepHyken

JUNE 23, 2024

Rewarding That Loyalty Is Mandatory. My Comment: This is an interesting article on customer loyalty programs. The “3 Things to Remember about Customer Loyalty)” at the top of the article summarizes three important points: 1) Everyone is a VIP somewhere. 3) Tracking customer loyalty boils down to math.

Article 71

Article Customer Service 2024 Loyalty Programs 71

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Connect with Shep on LinkedIn.

2024 73

2024 Article Customer Service Contact Center 73

ShepHyken

MAY 22, 2023

Loyalty Programs – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyalty program. Connect with Shep on LinkedIn.

2023 14

2023 Article Customer Service Loyalty Programs 14

ShepHyken

DECEMBER 3, 2023

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. Connect with Shep on LinkedIn.

Article 65

Article Customer Service 2023 Loyalty Programs 65

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. Connect with Shep on LinkedIn.

Article 13

Article Customer Service Loyalty Programs 2023 13

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program.

2024 67

2024 Article Customer Service Net Promoter Score 67

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

2024 67

2024 Article Customer Service B2B 67

ShepHyken

FEBRUARY 25, 2024

5 Must-Haves for Your Brand’s Loyalty Program by Kathy Doyle (Retail Customer Experience) Finding success with your loyalty program not only encourages repeat visits but also builds a strong bond with customers, improving your brand’s bottom line. Connect with Shep on LinkedIn.

2024 67

2024 Article Customer Service Average Handle Time 67

ShepHyken

OCTOBER 1, 2023

Speed Doesn’t Equal Success: The Limitations of AHT as a KPI by Othmar Mueller Von Blumencron (VIPdesk Connect) While top-notch products and services remain vital, the spotlight in recent years has undeniably shifted to the customer experience as a pivotal factor distinguishing one brand from another. Connect with Shep on LinkedIn.

Article 71

Article Customer Service 2023 Contact Center 71

C3Centricity

AUGUST 26, 2019

Whether you are connecting with your customers by mail, phone, email or the web, you need to first request permission to ask any questions and to gather the information you are looking for. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Make them Feel Special.

Workshop 75

Workshop Books Fashion Customer Centricity 75