InMoment XI

AUGUST 22, 2024

The consumer market is evolving – as an example, GenZ is looking for a more self-service, seamless solution – if you aren’t leveraging data to evolve those experiences, you are missing out. Ensure Accountability : In today’s landscape, consumer trust and accountability are key.

Consumers 150

Consumers Omnichannel Competitive Advantage Social Media 150

InMoment XI

NOVEMBER 28, 2022

The other reality is that consumers want to interact with a live person. According to CDP.com, 64% of consumers say access to live people would significantly improve customer experience. And chatbots are often effective at solving very simple queries, but not complex ones. Factor #2: Time to Completion.

Call Center 370

Call Center Customer Experience Measurement Financial 370

InMoment XI

JANUARY 18, 2022

InMoment’s Strategic Insights Team collected data from both consumers and employees of brands across North America from 11 different industries including retail, financial services, entertainment, grocery, healthcare, hospitality, insurance, restaurants, and more. About the 2022 Experience Trends Report.

2022 370

2022 Measurement Entertainment Hospitality 370

InMoment XI

NOVEMBER 12, 2024

Did you know consumers ranked social media in the top five most preferred channels for customer support? Furthermore, more than 80% of consumers expect a response from businesses on social media within two business days. This helps organizations understand the bigger picture behind consumer behavior and market performance.

Social Media 360

Social Media 2024 Metrics Brands 360

InMoment XI

MAY 14, 2022

While the intelligence derived from this feedback is critical for an organization to create optimal, personalized customer experiences that drive business value, there is another salient factor that drives consumer behavior: customer-brand identity. A Few Examples from Best-In-Class Brands. Remember the Tiffany example? Wrapping Things Up.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

eglobalis

NOVEMBER 5, 2024

The End of Business as Usual – Forecasting the Disruption of Traditional Business Models In The End of Business as Usual , Solis explores how “connected consumers” are reshaping conventional business models, stressing the importance of customer-centric strategies. What’s the Future of Business?

Leadership 391

Leadership Innovation Books Social Media 391

InMoment XI

DECEMBER 15, 2022

You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time. Identifying digital experience trends will help you adapt your business to get ahead of your consumer, not behind them.

Social Media 397

Social Media Metrics 2019 Customer Journey 397

InMoment XI

JUNE 7, 2022

A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. Both Gensler and the consumer electronics brand we mentioned before had what many companies think they need: large amounts of data.

Insights 369

Insights Social Media Return on Investment Travel 369

InMoment XI

DECEMBER 6, 2022

Additionally, our service proposition is centered around our JAX inspection report—we focus our franchisees on this proposition to deliver our consumer promise to peace of mind driving and our sales naturally translate from identifying customer vehicle issues through the inspection process which is transparent and customer centric.

Chief Customer Officer 368

Chief Customer Officer Brands NPS Customer Centricity 368

InMoment XI

OCTOBER 10, 2022

Source: White House Office of Consumer Affairs via Help Scout ) 95% of customers share bad experiences with others. Source: Zendesk ) 55% of consumers have intended to make a purchase, but backed out because of poor customer service. Source: Zendesk ). The Power of a Good Customer Experience.

Net Promoter Score 368

Net Promoter Score White Paper NPS 2005 368

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Their decision-making process , like what media or content they consume, as well as what influences them.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

InMoment XI

JULY 20, 2022

1: The Future Role of Consumer Trust. Though this has been slower to develop on the employee side, changes in consumer and marketing dynamics have resulted in significantly increased focus on how emotions shape, and are shaped by, experience. Check out these must-read articles!

Article 370

Article Brands B2C B2B 370

InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. In fact, 49% of consumers trust online reviews as much as personal recommendations. 88% of both millennial and Gen-Z consumers rely on online reviews when evaluating a financial product or institution.

Management 195

Management 2024 Financial Social Media 195

GetFeedback

JANUARY 19, 2020

Notice that this sample map is for “Jane,” a consumer looking for a health plan. In the Awareness stage, our consumer Jane sent out a tweet looking for information about health care plans, and the response set her off exploring one choice. . For consumer purchases, the ease of completing the purchase is critical. purchasing). .

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

InMoment XI

SEPTEMBER 13, 2022

By understanding their consumer, Foot Locker knows its role is to provide expertise with tools, products, and experiences to keep athletes fired up. Innovation Tip #2: Integrate Flexible Innovation. Foot Locker considers every possible opportunity for the customer to leave feedback.

Innovation 370

Innovation Sports Voice of Customer Retail 370

InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. The Importance of Customer Engagement Platforms Today, 70% of consumers expect a response from a customer service team within the same day. Accessed 10/11/2024. Mckinsey & Company.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

InMoment XI

FEBRUARY 9, 2024

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Research from Deloitte found that 69% of consumers are more likely to buy from a brand that delivers personalized experiences. This is essential, as 77% of consumers expect instant engagement when they contact a business.

Automotive 195

Automotive Customer Journey E Commerce 2022 195

InMoment XI

NOVEMBER 16, 2023

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. These elements influence how businesses operate and make decisions.

Workshop 447

Workshop 2023 Healthcare Travel 447

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today.

Retail 195

Retail Customer Experience Social Media NPS 195

Experience Investigators by 360Connext

JUNE 8, 2021

It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers. Several years ago, Cisco released a report about what healthcare providers and consumers want in healthcare. A big trend for the future that I see is a focus on health and safety for customer experiences.

Healthcare 271

Healthcare Customer Journey Mapping Customer Journey 2013 271

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 195

Hotels Guest Experience Travel 2023 195

Alida

AUGUST 24, 2021

There’s no doubt about it: The pandemic turned media streaming from a rising star to a consumer staple.

Voice of Customer 246

Voice of Customer Insights Consumers Customers 246

C3Centricity

DECEMBER 10, 2024

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.

2025 66

2025 Consumers Competitive Advantage 2024 66

InMoment XI

OCTOBER 10, 2024

Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it. Social media management is important because social media is one of the main ways that consumers interact with your brand. Why is Social Media Management Important?

Social Media 195

Social Media Management 2024 2027 195

InMoment XI

MARCH 27, 2024

Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey. 67% of consumers see reviews as influential when choosing a new auto service. 67% of consumers see reviews as influential when choosing a new auto service.

Automotive 195

Automotive Management Social Media 2024 195

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 195

Financial Management Banking Insurance 195

InMoment XI

JANUARY 20, 2024

Retail consumers expect, and sometimes demand, experiences that are tailored to their unique needs and preferences. Efficiency Across All Touchpoints The way consumers interact with retailers (and want to interact with them) is evolving. Today, AI-powered chatbots allow retailers to deliver the instant engagement consumers expect.

Retail 195

Retail Customer Experience Social Media Magazine 195

InMoment XI

OCTOBER 8, 2024

Improving customer experience will also result in increased brand equity , which is a key determining factor in what organizations consumers choose to give their business to. Personalize Interactions The majority of today’s consumers expect personalized interactions. And 88% of customers who trust a brand will become repeat customers.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

InMoment XI

NOVEMBER 4, 2024

This ensures that consumers understand the potential bias in such reviews. Consumers depend on these reviews to provide an honest reflection of the product or service they are considering and when this trust is violated, it has ripple effects that can go far beyond a single purchase decision.

Social Media 195

Social Media 2024 Financial Consumers 195

InMoment XI

FEBRUARY 23, 2024

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. This segmentation recognizes that consumers’ needs, preferences, and behaviors may vary depending on where they live.

Marketing 195

Marketing Customer Experience Return on Investment Consumers 195