Optimove

JANUARY 21, 2025

Personalization: The Key to Cutting Through the Noise In an age of marketing fatigue, Part 3 of the 2025 Optimove Insights Consumer Marketing Fatigue Report reveals how personalization and relevance can drive engagement and loyalty. Download the report to adapt your strategy and build lasting customer loyalty.

2025 76

2025 Consumers Insights Marketing 76

GetFeedback

DECEMBER 21, 2018

consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. billion per year due to avoidable consumer switching. consumers say they’d share more personal information with a company that offers a great experience. ( CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. Omnichannel engagement ensures brands meet consumers on their terms. #4

Consumers 59

Consumers E Commerce Marketing 2024 59

InMoment XI

OCTOBER 10, 2022

Source: White House Office of Consumer Affairs via Help Scout ) 95% of customers share bad experiences with others. Source: Zendesk ) 55% of consumers have intended to make a purchase, but backed out because of poor customer service. Learn how to modernize your NPS program for growth and higher loyalty. Download the White Paper.

Net Promoter Score 368

Net Promoter Score White Paper NPS 2005 368

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail? Loyalty: “What’s in it for me?”

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

InMoment XI

NOVEMBER 16, 2023

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. Download the full summary of our XI Forum Europe 2023 here

Workshop 447

Workshop 2023 Healthcare Travel 447

Optimove

JANUARY 2, 2025

Part 1 of the 2025 Optimove Consumer Marketing Fatigue Report shows you how to evolve your email campaigns to break through the noise and boost engagement. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 1 appeared first on Optimove.

2025 76

2025 Consumers Insights Marketing 76

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

Consumers 105

Consumers Loyalty Brands Retail 105

InMoment XI

AUGUST 17, 2023

By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. They are crucial for creating and maintaining a positive customer experience, ultimately leading to customer satisfaction, loyalty, and business success. Take The Lead!

Net Promoter Score 370

Net Promoter Score NPS Customer Satisfaction 2023 370

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

2025 69

2025 Customer Engagement Engagement E Commerce 69

GetFeedback

DECEMBER 26, 2018

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Retently

NOVEMBER 13, 2024

In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Why it Matters: According to McKinsey , 71% of consumers expect personalized experiences , and 76% feel frustrated when brands don’t deliver. Let’s dive in!

Retail 144

Retail Social Media Technology Brands 144

Customer Bliss

AUGUST 29, 2019

In today’s digital age, never before have consumer journeys and expectations been so diverse. Consumers are more likely to share positive interactions with companies than negative ones. Consumers are attracted to companies who honor them. 88% of Consumers Trust Shopping Recommendations from People They Know.

Customer Experience 227

Customer Experience Consumers Travel Download 227

GetFeedback

NOVEMBER 25, 2019

Consumer Shipping: 78%. Click here to download the current industry benchmarks. Learn how to use the CSAT metric, boost loyalty, and prove the ROI of your efforts. Ambulatory Care: 77%. Apparel: 79%. Athletic Shoes: 79%. Automobiles and Light Vehicles: 82%. Banks: 81%. Breweries: 85%. Cellular Telephones: 79%. Supermarkets: 78%.

Customer Satisfaction 293

Customer Satisfaction Apparel Wireless Insurance 293

Oracle

FEBRUARY 13, 2019

And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. As retailers big and small reimagine their loyalty programs to meet evolving customer expectations, the experts weigh in on the loyalty trends they believe will be hot in 2019, as reported in Oracle’s 2019 Loyalty Predictions Report.

2019 95

2019 Loyalty Loyalty Programs Retail 95

SurveyGizmo

NOVEMBER 4, 2021

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. Why Loyalty Matters. Why Consumers Switch. This is part 1 in a 5-part series.

Loyalty 95

Loyalty Brands 2022 Loyalty Programs 95

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Marketing 52

Marketing 2024 Download 2023 52

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

2023 111

2023 Consumers Brands Marketing 111

TechSee

OCTOBER 21, 2020

Many companies have been forced to adapt their support models to meet consumer expectations for service delivery. Back in May 2020, when the pandemic raged and safety was top of mind for millions, we carried out an in-depth study to explore consumer sentiment about technical support and residential technician visits.

Customer Expectations 207

Customer Expectations 2020 Consumers Innovation 207

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

2023 116

2023 Consumers Multi-Channel Healthcare 116

Thematic

MARCH 20, 2025

In fact, 56% of consumers don’t complain about a bad experience—they just leave. Why this matters: 61% of consumers expect AI to deliver more personalized customer service, and understanding customer sentiment is key to offering better, data-driven improvements. Want to reduce churn?

Social Media 62

Social Media Banking 2027 Roadmap 62

Optimove

JANUARY 15, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Every January, businesses around the globe celebrate Get to Know Your Customer’s Day , a reminder of the core principle driving all successful marketing: knowing your customers is essential to creating meaningful engagement and lasting loyalty.

Connections 52

Connections Insights Download 2025 52

Alida

FEBRUARY 1, 2017

In a world abundant with choice, how can companies win the long-term loyalty of customers? Consumer expectations are high. Wunderman’s research reiterates that consumers want more from the companies they do business with. According to the study, 79 percent of consumers in the U.S. Understand the values of your consumers.

E-support 159

E-support Competitive Advantage Touchpoint Consumers 159

Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.

Consumers 94

Consumers 2022 Omnichannel Retail 94

ShepHyken

FEBRUARY 3, 2025

Youll have to download the report, but its well worth taking a moment to do so. 7 Signs Your Loyalty Program Needs a Redesign by Cassie Preston (Retail Dive) In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A set it and forget it approach wont engage todays consumers.

2025 74

2025 Article Customer Service Loyalty Programs 74

TechSee

JULY 18, 2019

Today’s consumers want their lives to be as easy as possible. Another reason organizations should strive to deliver experiences defined by low effort, according to Gartner , is that effort is the driver with the strongest tie to customer loyalty. Customer effort matters. What are high-effort customer service interactions?

Customer Experience 207

Customer Experience Contact Center Wireless Loyalty 207

Experience Matters

OCTOBER 20, 2015

This research shows that CX is highly correlated to loyalty across 20 industries. Here’s the executive summary: To understand the connection between customer experience (CX) and loyalty, we examined feedback from 10,000 U.S. Download report for $295.

2015 131

2015 ROI Net Promoter Score Customer Experience 131

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? The solution?

Consumers 98

Consumers 2023 Omnichannel Retail 98

InMoment XI

OCTOBER 3, 2024

This is a key indicator of your organization’s customer loyalty and success in building lasting customer relationships. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in. Why is Customer Retention Important?

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Here’s a look at the different tactics retailers are experimenting with—and why consumer insight needs to be part of the mix as companies try new ways of reinvigorating sales.

Retail 167

Retail Apparel E Commerce 2016 167

Optimove

AUGUST 20, 2024

Maximize Player Lifetime Value This NFL Season Unlock the full potential of your sportsbook with insights from the Optimove Insights 2024-2025 Consumer Report on NFL Wagering Intentions. Download the report now to build brand loyalty and ensure your marketing efforts drive maximum player lifetime value throughout the 2024-25 NFL season.

2025 76

2025 2024 Consumers Insights 76

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

This is where integrating flexible payment options such as PayPal’s pay later solutions can build loyalty and reassure customers where they need it. According to Netfluential’s research, 71% of consumers stated that they were more likely to trust businesses that offer their preferred payment method.

Customer Journey 373

Customer Journey Reference Customer Journey Mapping Brands 373

TechSee

OCTOBER 7, 2024

For a more detailed analysis, be sure to download our comprehensive white paper and industry report. Customer Retention and Environmental Responsibility Improved first-call resolution rates of up to 30% lead to higher customer satisfaction and loyalty. Improved first-call resolution rates lead to higher customer satisfaction.

ROI 124

ROI White Paper Travel Return on Investment 124

Optimove

NOVEMBER 28, 2024

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.

Sports 59

Sports Retail Multi-Channel Download 59

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Optimove

DECEMBER 4, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: With over 70% of e-commerce shopping carts abandoned before completing a purchase, retailers are losing significant revenue. Download Now: 9 creative email tactics Download Now>> 4.

E Commerce 52

E Commerce Download Retail E-support 52

TechSee

OCTOBER 2, 2019

The days of long-term customer brand loyalty to brands are over. Today, consumer stickiness is far more dependent upon people’s specific experiences and the level of service they receive. Implementing effective retention strategies has been proven to increase loyalty and reduce churn.

Customer Service 164

Customer Service Social Media Telecommunications Customer Retention 164