Consumers E Commerce Marketing Multi-Channel 
Maru Group
JUNE 2, 2022
By Maria Melioumi, Marketing Writer, Maru/Matchbox | June 2, 2022. Consumers over 35 want an e-commerce platform that is vested in them now and in the long term. The pitfalls of third-party platforms Many companies had e-commerce facilities before the pandemic, but they often produced only a small portion of their sales.
InMoment XI
JANUARY 12, 2024
The advent of conversational intelligence has become a catalyst for transformation in the way that businesses communicate with consumers. In essence, conversation intelligence involves a multi-step process of data collection, preprocessing, language understanding, sentiment analysis, machine learning, and real-time analytics.
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West Monroe
APRIL 27, 2022
What’s more, these buyers have increasingly high expectations: Recent Salesforce research found that 72% of today’s B2B buyers expect a similar experience on a B2B site as they receive on a consumer website. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels.
West Monroe
APRIL 27, 2022
What’s more, these buyers have increasingly high expectations: Recent Salesforce research found that 72% of today’s B2B buyers expect a similar experience on a B2B site as they receive on a consumer website. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels.
Magellan Solutions
AUGUST 29, 2021
UGC is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Additionally, UGC can be used across multiple channels and platforms. It is especially effective when used in visual e-commerce.
Optimove
JUNE 1, 2023
At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.
BirdEye
NOVEMBER 20, 2023
We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.
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