Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

2020 97

2020 Article Customer Service Loyalty Programs 97

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Alida

JANUARY 5, 2018

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation. CX goes mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. Power survey that says 67% of consumers have used social media to resolve customer service issues. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin.

2018 79

2018 Article Customer Service Loyalty Programs 79

SurveySensum

NOVEMBER 1, 2024

You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. For instance, Apple is a great example—many of its customers demonstrate conative loyalty by continuing to buy its products due to the strong ecosystem and brand identity, regardless of competitive offerings.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

Thematic

OCTOBER 30, 2024

Efficient and accurate market research Traditional market research methods can be time-consuming and costly. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. VoC analysis streamlines this process by providing real-time feedback from customers.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. While the article is an entertaining rant on the topic, it makes a good point.

Article 66

Article 2022 Loyalty Programs Customer Service 66

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

QuestionPro Audience

JANUARY 3, 2017

In order to best accommodate travelers, airlines offer several additional services where travelers can upgrade their seats, access airline exclusive lounges, and purchase in-flight food and entertainment. qSample conducted a study with its general consumer panel to understand travelers’ spending habits. Select your respondents.

Airlines 60

Airlines Loyalty Brands Rewards Programs 60

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Oracle

JULY 15, 2019

Here’s a closer look at what the latest research tells us about serving Gen X and Millennial consumers. As Pew Research notes, Generation X consumers were born between 1965 and 1980, while Millennials were born between 1981 and 1996. As one Forbes analysis notes, Gen X consumers spend about 1/3 more than their millennial peers.

B2B 64

B2B Entertainment Consumers Loyalty Programs 64

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. The offering in question also needs to be fast and convenient, so that they save consumers time and effort.

Net Promoter Score 126

Net Promoter Score NPS Customer Retention Loyalty 126

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. But the success of these programs has as much to do with insights as technology.

Brands 52

Brands Loyalty Programs E-support 2022 52

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. This image shows spending categories relevant to most consumers.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ClientSuccess

JUNE 19, 2019

Coming back to the main point, here are 6 strategies that you can embrace to offer value to customers and enjoy their undivided loyalty and prolonged attention in today’s fleeting consumer age. Demonstrating the latter with great finesse and building customer loyalty is the e-commerce brand, Modcloth.

Customer Retention 73

Customer Retention Webinar E Commerce Demo 73

Up Your Service

MAY 3, 2017

In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Dave Murray, senior customer experience consultant at the DiJulius Group consulting firm, agrees. The contact center as a concierge.

Hospitality 74

Hospitality Travel Brands Airlines 74

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

CSM Magazine

OCTOBER 18, 2023

Prioritizing Accessibility and Responsiveness In today’s digital era, where consumers expect instant responses and seamless interactions, the casino industry has risen to the challenge by prioritizing accessibility and responsiveness.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. The ability to play with values is magical and too few loyalty programs take as much advantage of this as they should.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. The business model was known to work, but the market context led to a costly mistake.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

BirdEye

OCTOBER 27, 2023

Focus on video marketing Platforms like Facebook, Instagram , and YouTube all have massive audiences who love consuming video content. Create entertaining videos to reach these audiences. You can also advertise in your local newspaper or radio station to reach local consumers. Not all these avenues are free.

Social Media 59

Social Media Multi-Channel Advertising Loyalty Programs 59

Think Customers

NOVEMBER 18, 2019

As consumers, we live in a golden age. These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. Norming: In this stage, standards are set and agreements are made outlining how the relationship between brand and consumer will work.

Customer Journey Mapping 40

Customer Journey Mapping Omnichannel Measurement Consumers 40

BirdEye

DECEMBER 8, 2023

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. Actively generate and manage reviews Online reviews have become a potent force shaping consumer decisions. billion in 2023 alone.

Marketing 59

Marketing Social Media Advertising B2B 59

Qualtrics

DECEMBER 3, 2019

A handful of consumers (8%) will capitalize on the Black Friday / Cyber Monday deals to do their Christmas shopping, with the majority following in late November and early December (24%). Or you could join forces with loyalty programs to offer point incentives. Loyalty programs are a great way to attract and retain customers.

Retail 26

Retail E Commerce Multi-Channel Loyalty Programs 26

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. Offering a wide spectrum of choices on a technology platform equipped with the ability to serve up personalized recommendations can keep your customers consuming content on your service much longer.

Engagement 88

Engagement Entertainment Loyalty Programs Travel 88

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Furthermore, younger consumers now like incurring far less debt than older generations, so banks are now earning less revenue from credit card fees and loans. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. coalitions.

Loyalty 36

Loyalty Consumers Brands Airlines 36