BirdEye

OCTOBER 11, 2024

Businesses today face a dual challenge: shrinking consumer demand due to economic uncertainty and rising competition as brands battle harder for every dollar. These circumstances push consumers to be more selective, demanding higher standards of service and engagement. But there’s a solution.

Insights 52

Insights Metrics Demo Social Media 52

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries. Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy. 1 on TripAdvisor?

Sports 130

Sports CEM 2014 Blog 130

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. It helps brands track, analyze, and organize each customer interaction with them.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Retently

AUGUST 9, 2018

You can collect that insight, cross-check it with the existing research, and use the results to improve your brand and make it more appealing to your audience. The vehicle was quite different from the existing high-performance sports cars the brand was known for. Why Understanding the Voice of the Customer Is Important.

Feedback 111

Feedback Insights CEM Net Promoter Score 111

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Strategic Investments in Customer Experience As we often say, CX is a team sport.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Being able to catch the insight right away is huge, of course.

Consumers 67

Consumers Engagement Social Media Sports 67

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Optimove

JULY 23, 2024

Customer Expectations : 71% of consumers expect personalized interactions, and 76% get frustrated when their expectations aren’t met. As competition intensifies, operators must find ways to differentiate themselves and provide their customers with the best iGaming experience to optimize retention and foster consumer loyalty.

Sports 52

Sports Download Return on Investment Loyalty 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Not just that, Nike NPS score is currently at 36 which can be considered a good NPS score as the retail and consumer goods industry’s average NPS score is 41.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

InMoment XI

OCTOBER 29, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

Optimove

SEPTEMBER 4, 2024

With 74% of consumers willing to share with retailers , brands have the opportunity to understand each customer’s lane and transform first-party data into personalized digital experiences that resonate with users. These messages can be notifications when an item is back in stock or when their favorite sports team is playing.

Marketing 52

Marketing Download Sports Loyalty 52

Alida

NOVEMBER 25, 2016

Some brands, for instance, use insight communities to offer research services and data to clients and partners. For instance, NewsCorp Australia, a 2016 Visionary Award Finalist for Asia Pacific , runs many studies within its insight community, engaging over 5,000 media consumers regularly. million in open opportunities.

ROI 269

ROI Measurement Brands Net Promoter Score 269

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

ReviewTrackers

FEBRUARY 24, 2021

More and more consumers are reading and writing reviews about businesses. Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. Consumers go online when researching a new business. One way to promote your brand is to get more reviews. In fact, 63.6

Brands 104

Brands Marketing Sports Social Media 104

Oracle

DECEMBER 20, 2018

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. Here are three ways consumers across generations are taking on their holiday shopping lists this year. Hey, Alexa? Gen Z shops though voice search.

Consumers 74

Consumers 2005 Apparel 2018 74

Optimove

SEPTEMBER 30, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: From Netflix, sports betting, and online casinos, consumers have countless ways to connect to entertainment at their fingertips. 6 – Create Strong, Emotional Connections Many consumers are drawn to socially responsible brands.

Entertainment 52

Entertainment Loyalty Programs Social Media Download 52

Optimove

JUNE 4, 2024

Learn how Opti-X, Optimove’s personalization platform, helps brands transform user data into personalized, engaging experiences and builds deeper consumer trust. In fact, 60% of consumers are willing to share more data to receive personalized benefits and discounts. For more insights on how to benefit, contact us or request a demo.

Download 59

Download Sports User Experience Consumers 59

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Events 52

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries. Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy. 1 on TripAdvisor?

Sports 60

Sports 2014 Blog Consumers 60

Beyond Philosophy

SEPTEMBER 26, 2014

Edmans and his team looked at over 2,600 sporting games, from football to Cricket to other sports matches and their influence on the stock market returns in 39 different countries. Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy. 1 on TripAdvisor?

Sports 60

Sports 2014 Blog Consumers 60

Optimove

JULY 29, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: In this post, marketing leaders can gain insights evolving from “classic” (more static) campaign orchestration to “streaming” (dynamic), real-time marketing campaigns to create “epic customer experiences.” For more insights, contact us to Request a Demo.

Marketing 52

Marketing Customer Experience Workshop Sports 52

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Insights Brands 50

Happy or Not

FEBRUARY 2, 2023

Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

ShepHyken

MAY 23, 2022

(CustomerThink) Your growth at every level — financially, reputationally, professionally, and personally — is superior when customer, employee, and partner experience are managed as a team sport. This article has some excellent insights and ideas on how to handle complaints, the different types of complaints, and more.

Article 66

Article 2022 Customer Service Sports 66

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. You guessed it – accurate social insight ! Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. Consumers who aren’t shy about getting brand names tattooed on their bodies , for example: Halloween is for Brands That Get It.

Consumers 40

Consumers Sports Social Media Brands 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. You guessed it – accurate social insight ! Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. Consumers who aren’t shy about getting brand names tattooed on their bodies , for example: Halloween is for Brands That Get It.

Consumers 40

Consumers Sports Social Media Brands 40

BirdEye

AUGUST 3, 2022

Direct marketing can be delivered to consumers on multiple channels. In those instances, each platform acts as a middleman between the business and the consumer. That’s why direct marketing is a true business-to-consumer (B2C) marketing approach. Easier to measure – Track and measure open and click rates for reliable insights.

Connections 98

Connections Marketing Social Media Advertising 98

Oracle

JANUARY 17, 2019

It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Optimove

APRIL 15, 2024

Embracing a position-less mindset allows marketers to effectively meet evolving consumer needs, outpace competitors, and drive better business outcomes in today’s dynamic marketing environment. This sentiment reflects a trend towards versatility in a sport. Can Anyone Be a Position-less Marketer? I’m a basketball player.”

Marketing 59

Marketing Sports Multi-Channel Download 59

Optimove

MARCH 20, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. He revealed the position-less marketer is a new emerging archetype.

Connections 52

Connections Marketing Multi-Channel Sports 52

GetFeedback

JANUARY 6, 2020

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. Just one company selling to one consumer, right? . Personas help unlock customer insight. Conduct buyer insight research. . Not so fast. . Sorry, not quite.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

Qualtrics

OCTOBER 1, 2020

You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. In turn, these can be used to gain insight about specific customer groups. Sign up for a free account and get started gaining valuable demographic insights.

Insights 49

Insights 2008 2013 Sports 49

Alida

DECEMBER 14, 2017

In a recent webinar , Darrell Beneker, director of consumer insights at Aurora Health Care, shared how the company uses ongoing insight to inform customer experience (CX) initiatives that create a seamless end-to-end patient journey. Get insight, STAT . Patient insight should be prescriptive .

E-support 100

E-support Sports Webinar Healthcare 100

Forrester's Customer Insights

DECEMBER 9, 2023

It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9th, it all comes to […]

Sports 34

Sports Advertising Consumers B2C 34

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect. Here’s how.

2019 71

2019 Engagement Entertainment Sports 71