PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Optimove

SEPTEMBER 30, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: From Netflix, sports betting, and online casinos, consumers have countless ways to connect to entertainment at their fingertips. 6 – Create Strong, Emotional Connections Many consumers are drawn to socially responsible brands.

Entertainment 52

Entertainment Loyalty Programs Social Media Download 52

CSM Magazine

SEPTEMBER 18, 2018

For example, if your business idea is a sports ticketing app, augment it with both text and multimedia content: scores, stats, rankings, analysts’ reviews, online betting options, or video material like interviews, training sessions, match highlights, and draw procedures. Build original loyalty programs. Any challenges so far?

Events 56

Events Loyalty Programs Transportation Sports 56

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction.

Omnichannel 78

Omnichannel Customer Experience Net Promoter Score Social Media 78

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

ProProfs Chat

DECEMBER 30, 2021

Psychographic data do not just identify what consumers do, but why they do it, through analyzing their personalities, beliefs, and motivations. It helps to build a more holistic picture of consumers when used in combination with other forms of market segmentation. Favorite sports team. Religious organization. Favorite food.

Social Media 52

Social Media Sports Brands Advertising 52

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

ClearAction

OCTOBER 1, 2018

“Only 16% of marketers feel their organizations are extremely responsive to the consumer.” Even the most sophisticated VoC programs’ managers acknowledged that they didn’t have a plan nor the skills and bandwidth to drive company-wide action on VoC insights. customers, channel partners, alliances).

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ShepHyken

MARCH 31, 2018

The 1979 study by the Technical Assistance Research Program , commissioned by the White House Office of Consumer Affairs, found that a complaining customer might tell 8-12 people about a negative experience they had with a business. My friend and colleague, Jay Baer says, “Social media turns customer service into a spectator sport.”

Social Media 90

Social Media Customer Service Marketing Airlines 90

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts.

Customer Experience 49

Customer Experience Social Media Advertising Customers 49

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Reebok, a sports brand, now offers ‘all-access passes to concerts and events’[vi].

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Qualtrics

NOVEMBER 12, 2019

But this also means that competition for consumer cash is fierce. Research from advertising company Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized CX (customer experience). 53% of consumers are ready to share personal information to get a personalized experience”.

Retail 33

Retail Brands Customer Experience Sports 33

C Space

SEPTEMBER 21, 2020

The specially equipped vans could generate electricity for 72 hours straight and could potentially replace the diesel-fuelled mini generators that typically power outdoor sporting events, concerts and festivals with a zero-emissions alternative. Nearly eight in ten (77%) of the sports videos uploaded to Twitter between Jan. 1 and Sept.

2020 40

2020 Brands Sports Fashion 40

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40

SurveySensum

JULY 20, 2023

STEP 3: Resolve those issues Use this feedback to make adjustments to your product assortment, pricing strategies, or loyalty program to meet their evolving preferences and expectations. Mina and Her Sporting Goods Store Mina runs an awesome online store for sporting goods. And guess what?

Retail 52

Retail Feedback 2023 Social Media 52

C Space

JULY 21, 2020

eBay reported strong results in its more recent quarter thanks to a boost from Covid-spooked consumers shopping online, but the classified business suffered because the pandemic forced the shuttering of thousands of car dealerships. Digital growth is also responsible for accelerating the company’s loyalty program, Brandt noted.

2020 52

2020 Brands Transportation 2002 52

Alida

APRIL 19, 2017

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. How retailers are bucking the trend. It’s not all bad news for retailers.

Retail 173

Retail E Commerce Sports Fashion 173

Currency Alliance

FEBRUARY 15, 2018

The UK’s RPI data shows services becoming progressively more valuable over time, whilst consumer goods remains flat [vii]. Like the anomalous wins of a bedraggled sports team, incidents of the retail industry dabbling in services are almost more frustrating for their paucity. The American economy mirrors this trend [viii].

Retail 110

Retail Brands Banking 2015 110

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. Not all businesses use social media to reach the same goals. Many users love live streaming apps because they’re full of raw, unedited content.

Social Media 98

Social Media Brands Entertainment Connections 98

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

2020 52

2020 Brands E Commerce Airlines 52