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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. measure through program execution.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? improvement in sales.

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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Personalizing customer support helps to meet consumer expectations and boost repeat sales. The scores can help an organization plan its training or rewards programs. For example, simple queries like order status and payment due dates can be answered by the IVR system. Personalizing Customer Support. Conclusion.

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Winning customer loyalty

Service Untitled

Entrepreneur magazine writer Micah Solomon stated there are several important elements retailers need to concentrate on in order to gain customer loyalty. Many retailers have recognition and reward programs. Reward programs instrumental for customer loyalty Consumers are definitely making wiser purchases than they did years.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

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Do We Need a VIP Model When Everyone Pays The Same?

Optimove

These can be divided into two major categories; Content-based subscription – services that offer exposure to content such as TV programs, music streaming, online magazines, etc. Adding a rewards program is a good way to encourage customers to provide useful feedback. There are many types of subscription models.