Remove Consumers Remove Social Media Remove Sports
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

If you’re easy to find, contact, and buy from, they’ll become long-term consumers. For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. This can happen through social media, forums, or events. Pricing isn’t a huge concern for them.

Loyalty 195
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Staying Ahead of the Game: Behind Foot Locker’s Innovative CX Program to Fit the Modern Athlete

InMoment XI

According to Saxey, the term “modern athlete” encompasses every athlete at any age, stage, and sport. These athletes are bringing their “A” game to their sport (whether that’s on the field, in their home, or at the gym). Social media and social care have been a massive opportunity for the legendary footwear retailer.

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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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Decoding social media algorithms to help you rank

BirdEye

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

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Text Mining: Everything You Need to Know

InMoment XI

In today’s data-driven world, businesses generate and accumulate vast amounts of text data from various sources, including customer feedback , social media, emails, and internal documents. This can include customer feedback, social media posts, emails, online reviews, internal documents, and more.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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How to engage millennials for customer insight and marketing

Alida

What are the consumer insight best practices when trying to engage millennials? What are the challenges in engaging millennial consumers? They like to consume media on their terms, on-demand and a la carte, instead of being constrained by traditional media. Here‰’s what you need to know: Who are millennials?